Home›Memes›He Will Not Divide Us

Contents

  • Overview
  • Gallery
  • Origin
  • How It Spread
  • How to Use
  • Cultural Impact
  • Fun Facts
  • Derivatives
  • FAQ
  • References
White 'He Will Not Divide Us' flag waving on a flagpole against a cloudy sky

He Will Not Divide Us

2017livestream eventclassic

Published August 5, 2026

He Will Not Divide Us (HWNDU) was a 24-hour livestream art project launched by actor Shia LaBeouf and artists Nastja Säde Rönkkö and Luke Turner on January 20, 2017, during Donald Trump's inauguration. Meant to run the full four years of Trump's first term, the stream instead became a running battle with 4chan's /pol/ board, which repeatedly disrupted, stole, and tracked down the installation across multiple continents.

livestream memes 4chan memes trolling memes trump memes culture war memes

Overview

He Will Not Divide Us, often shortened to HWNDU, started as an anti-Trump performance art project and turned into one of the internet's strangest games of hide and seek. The setup was blunt: a wall-mounted camera, an open invitation for anyone to step up and repeat the phrase 'he will not divide us' into the lens, and a livestream broadcasting the results around the clock1.

Everything shifted the moment 4chan's /pol/ board treated the installation as a live target. Users showed up in person to chant counter-slogans, hold Pepe the Frog signs, and blast 'Shadilay' at the wall, while the artists scrambled to keep the stream alive by moving it to new cities and eventually just a flag in the sky4. The trolling was so effective that each relocation drew its own news cycle about how 4chan had found the camera this time.

Gallery

Origin & Background

Platform
Livestream at Museum of the Moving Image (NYC) / 4chan /pol/ (viral spread)
Key People
Shia LaBeouf, Nastja Säde Rönkkö, and Luke Turner
Date
2017

The project launched on January 20, 2017, mounted on the exterior wall of the Museum of the Moving Image in Astoria, Queens, timed to Donald Trump's inauguration ceremony. LaBeouf collaborated with artists Nastja Säde Rönkkö and Luke Turner, and the trio pitched the piece as a four-year work meant to run for the entire duration of Trump's presidency1.

Hundreds of people stopped by the wall on opening day to chant the phrase into the camera, including actor Jaden Smith, who repeated the line for several hours both alone and alongside crowds1. The stream drew steady attention from the start, but it was the arrival of politically hostile visitors within days that pushed HWNDU from earnest art project into international news story.

How It Spread

Within days, threads on 4chan's /pol/ board coordinated in-person visits where users held Pepe signs, played 'Shadilay,' and scrawled 'KEK' on the museum wall while praising Trump into the microphone4. In the early hours of January 26, 2017, LaBeouf himself was arrested on stream after a scuffle with a 25-year-old man; NYPD said he grabbed the man's scarf and scratched his face during the confrontation, and he was charged with assault and harassment before being released the same day2.

The Museum of the Moving Image pulled the plug on February 10, 2017, citing 'numerous arrests,' round-the-clock police patrols, and neighbor complaints about visitors urinating and smoking marijuana on nearby porches at all hours. The museum publicly called the installation a 'flashpoint for violence' in its shutdown statement3. The team relocated to Albuquerque, New Mexico on February 18, 2017, mounting the camera outside the El Rey Theater; that setup lasted five days before someone spray-painted the lens on February 21, and the stream closed on February 23 after gunshots were reported in the local area4.

On March 8, 2017, the artists shrank the project down to a single flag against the sky at an undisclosed location. /pol/ users tracked it down within about 24 hours using plane flight paths visible in the frame, honking cars picked up by the microphone, and star maps compared against Google Maps. The flag was pulled down and replaced with a Make America Great Again hat and a Pepe the Frog T-shirt. Later relocations to Liverpool, London, and Nantes each ended the same way, with 4chan users finding and disrupting the stream within days4.

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How to Use This Meme

HWNDU is not really a reusable template, it is a specific 2017 event, but the phrase 'he will not divide us' itself became a rally-and-mock line online. Supporters chanted it earnestly at the camera, while /pol/ users flooded the same stream to say it ironically over Pepe imagery and pro-Trump signs. Modern references typically point back to the livestream saga rather than proposing the slogan as a serious rallying cry.

Cultural Impact

Mainstream press covered nearly every stage of the saga. IndieWire ran an opening-day photo essay with images of Jaden Smith at the wall1, Metro reported the arrest with quotes from an NYPD spokesman2, and Page Six broke the museum shutdown, quoting Community Board 1 District Manager Florence Koulouris and confirming that the 114th Precinct had set up a 24-hour patrol outside the building3. Each subsequent relocation, from Albuquerque to Liverpool to Nantes, generated its own 'how did 4chan find it this time' write-ups, turning the art project into a recurring pop-culture bit about the tactical creativity of anonymous imageboard users.

Fun Facts

4chan users pinpointed the hidden March 2017 flag by combining plane flight tracking, star map comparisons against Google Maps, and the sound of a local honking their horn near the camera4.

The Liverpool flag lasted roughly one day before being pulled from the roof of the Foundation for Art and Creative Technology, prompting the venue's official Twitter to announce the installation had been removed 'on police advice' due to 'dangerous, illegal trespassing'4.

Page Six reported that neighbors around the Queens museum complained about visitors urinating and smoking marijuana on their porches during unacceptable hours, pushing the museum to shut the project down3.

LaBeouf tweeted an embed of the relaunched stream on May 8, 2018, prompting fresh /pol/ threads titled 'He Will Not Divide Us: Infinity War'4.

Derivatives & Variations

HeWillNotDivideUs.xyz, a digital replica launched by Studio Nobu on March 23, 2017, showing a virtual HWNDU flag placed in a desert, which reportedly went down for several hours the same day amid speculation of a DDOS attack from 4chan[4].

The Liverpool relocation on March 22, 2017, where the flag was raised on top of the Foundation for Art and Creative Technology and stolen the next day by a masked climber photographed with a partner and dubbed a 'parkourautist' on /pol/[4].

The Nantes, France installation at Le Lieu Unique in October 2017, targeted on October 24 by a remote-controlled quadcopter carrying a flaming piece of cloth, which crashed before igniting the flag[4].

Frequently Asked Questions

He Will Not Divide Us (HWNDU) was a 24-hour anti-Trump livestream art project launched by Shia LaBeouf and artists Nastja Säde Rönkkö and Luke Turner, in which passersby were invited to repeat the phrase into a wall-mounted camera1.

It launched on Trump's inauguration day, January 20, 2017, outside the Museum of the Moving Image in Astoria, Queens1.

The phrase was pitched as an anti-Trump rallying line, but /pol/ visitors used the same livestream to say it ironically alongside pro-Trump chants and Pepe the Frog imagery4.

In practice, people 'used' HWNDU by standing in front of the livestream camera and saying the phrase; today it is mostly referenced as a specific 2017 event rather than a reusable template1.

The project is no longer running, but it is still remembered as a classic 2017 internet story about /pol/ tracking down and disrupting an art installation across multiple continents4.

References (4)

  1. 1
    https://www.indiewire.com/2017/01/shia-labeouf-he-will-not-divide-us-pictures-first-day-4-year-performance-art-exhibit-jaden-smith-1201771609/
  2. 2
    https://metro.co.uk/2017/01/26/shia-labeouf-arrested-during-his-anti-trump-live-stream-6406826/
  3. 3
    https://pagesix.com/2017/02/10/museum-shuts-down-shia-labeoufs-anti-trump-exhibit/
  4. 4
    https://knowyourmeme.com/memes/events/he-will-not-divide-us

Quick Info

Year
2017
Origin
Livestream at Museum of the Moving Image (NYC) / 4chan /pol/ (viral spread)
Type
livestream event
Status
classic
Key People
Shia LaBeoufNastja Säde Rönkköand Luke Turner

Tags

shia-labeouflivestream4chanperformance-artanti-trumppol2017

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