
He Will Not Divide Us
Published August 5, 2026
He Will Not Divide Us (HWNDU) was a 24-hour livestream art project launched by actor Shia LaBeouf and artists Nastja Säde Rönkkö and Luke Turner on January 20, 2017, during Donald Trump's inauguration. Meant to run the full four years of Trump's first term, the stream instead became a running battle with 4chan's /pol/ board, which repeatedly disrupted, stole, and tracked down the installation across multiple continents.
Overview
He Will Not Divide Us, often shortened to HWNDU, started as an anti-Trump performance art project and turned into one of the internet's strangest games of hide and seek. The setup was blunt: a wall-mounted camera, an open invitation for anyone to step up and repeat the phrase 'he will not divide us' into the lens, and a livestream broadcasting the results around the clock1.
Everything shifted the moment 4chan's /pol/ board treated the installation as a live target. Users showed up in person to chant counter-slogans, hold Pepe the Frog signs, and blast 'Shadilay' at the wall, while the artists scrambled to keep the stream alive by moving it to new cities and eventually just a flag in the sky4. The trolling was so effective that each relocation drew its own news cycle about how 4chan had found the camera this time.
Gallery
Origin & Background
How It Spread
How to Use This Meme
HWNDU is not really a reusable template, it is a specific 2017 event, but the phrase 'he will not divide us' itself became a rally-and-mock line online. Supporters chanted it earnestly at the camera, while /pol/ users flooded the same stream to say it ironically over Pepe imagery and pro-Trump signs. Modern references typically point back to the livestream saga rather than proposing the slogan as a serious rallying cry.
Cultural Impact
Fun Facts
4chan users pinpointed the hidden March 2017 flag by combining plane flight tracking, star map comparisons against Google Maps, and the sound of a local honking their horn near the camera4.
The Liverpool flag lasted roughly one day before being pulled from the roof of the Foundation for Art and Creative Technology, prompting the venue's official Twitter to announce the installation had been removed 'on police advice' due to 'dangerous, illegal trespassing'4.
Page Six reported that neighbors around the Queens museum complained about visitors urinating and smoking marijuana on their porches during unacceptable hours, pushing the museum to shut the project down3.
LaBeouf tweeted an embed of the relaunched stream on May 8, 2018, prompting fresh /pol/ threads titled 'He Will Not Divide Us: Infinity War'4.
Derivatives & Variations
HeWillNotDivideUs.xyz, a digital replica launched by Studio Nobu on March 23, 2017, showing a virtual HWNDU flag placed in a desert, which reportedly went down for several hours the same day amid speculation of a DDOS attack from 4chan[4].
The Liverpool relocation on March 22, 2017, where the flag was raised on top of the Foundation for Art and Creative Technology and stolen the next day by a masked climber photographed with a partner and dubbed a 'parkourautist' on /pol/[4].
The Nantes, France installation at Le Lieu Unique in October 2017, targeted on October 24 by a remote-controlled quadcopter carrying a flaming piece of cloth, which crashed before igniting the flag[4].
Frequently Asked Questions
References (4)
- 1
- 2
- 3
- 4