How It Feels To Chew 5 Gum
Published August 29, 2026
How It Feels To Chew 5 Gum is a catchphrase and image macro format taken from Wrigley's 2007 ad campaign for 5 Gum, which paired the slogan with surreal, euphoric imagery1. Internet users lifted the line as a hyperbole template, spawning years of parody videos and image macros across 4chan, Reddit, and other meme sites3.
Overview
The joke rides on the gap between the phrase and whatever the poster attaches to it. The actual 5 Gum spots showed chewers wired to sensation machines and drifting through vivid dreamlike scenes meant to sell the gum as a full-body sensory hit1. The meme flips that framing, using the same tagline to caption mundane, painful, or completely random footage as if it deserved the same kind of over-the-top reaction3.
Image macros usually slap 'how it feels to chew 5 gum' over reaction images, screenshots, or GIFs where a character looks blissed out, stunned, or in mild pain. Video parodies follow the same rule, dubbing the tagline over unrelated clips or restaging the ad's format with a deliberately underwhelming payoff2. The gag holds up because the original commercials were exaggerated enough that any absurd reaction fits under the caption.
Gallery
Origin & Background
Wrigley launched the 5 Gum brand in 2007 with an ad campaign built around the slogan 'How It Feels To Chew 5 Gum'1. The commercials paired the tagline with euphoric imagery, showing chewers hooked to sensation machines or drifting through surreal environments designed to convey a heightened flavor experience, and the tone read as unintentional comedy to a lot of viewers3.
How It Spread
How to Use This Meme
A common convention is to caption a reaction image or short video with 'how it feels to chew 5 gum' whenever the pictured reaction looks disproportionately intense3. Posters typically pick clips where a character looks ecstatic, wrecked, or in over-the-top pain, using the tagline as a punchline that nods to the 5 Gum ad's absurd energy.