I Can't Believe You've Done This

2007viral videoclassic

Published August 29, 2026

A 2007 YouTube clip of a British teenager getting sucker-punched mid-sentence and muttering "Ah fuck, I can't believe you've done this" turned an amateur stunt video into one of the internet's most quoted deadpan reactions. The clip became a go-to sound bite for lip-dub remixes and parodies, and it briefly made headlines in 2021 when YouTube pulled it down and then had to publicly walk the takedown back.

catchphrase memesbritish memesaudio memeslip sync memeslate 2000s memes

Overview

The whole appeal of I Can't Believe You've Done This is the flatness of the delivery. A teenager starts talking to the camera, a friend cracks him in the face out of nowhere, and instead of yelling or swinging back he just sighs the line like someone whose train got cancelled3. That mismatch between the punch and the vaguely disappointed British reaction is what viewers latched onto, and Urban Dictionary contributors were already logging it as "the best response to being punched, ever" four months after upload1.

The clip mostly lives on as a catchphrase and an audio bite. Later YouTubers cut the "Ah fuck, I can't believe you've done this" line into lip-dub edits, cartoon dubs, and remix videos, swapping the original punchee for cats, Peppa Pig and other characters while keeping Weedon's audio intact2. Paul Weedon himself later wrote about the clip's origins for Vice, framing it as one of a run of Jackass-style stunts he and his friends filmed as teenagers2.

Origin & Background

Platform
YouTube
Creator
Paul Weedon
Date
2007

On July 13th, 2007, London-based YouTuber PWee28, real name Paul Weedon, uploaded the roughly ten-second clip of himself being punched mid-sentence to YouTube3. According to Weedon, the video was part of a set of Jackass-inspired bits he made with friends, and the rights to the footage were sold on to the now-defunct video site Break.com early on2.

By the time YouTube removed the original upload in 2021, the clip had racked up around 12 million views over 14 years on the channel2. Weedon has since talked publicly about being permanently attached to the moment, including through a documentary project he announced on YouTube on June 21st, 20213.

How It Spread

The catchphrase escaped YouTube almost immediately. On November 8th, 2007, an Urban Dictionary entry defined it as something "uttered by British people after they've been sucker punched," usually preceded by "Aw fuck" and a look of bewilderment1. A YTMND page and, later, a Reddit thread posted on January 11th, 2015 that pulled in more than 4,100 upvotes kept pushing the clip back into circulation3.

Parody uploads did most of the heavy lifting after that. On March 19th, 2018, YouTuber Merlin Merlout posted a cat-themed remake that pulled in more than 2 million views, and a Peppa Pig edit by kmlkmljkl passed 580,000 views on the same platform3. Video examples of the format still linger on YouTube under the same catchphrase4.

The biggest late-era spike came in September 2021. On September 28th, Weedon tweeted that YouTube had removed the original video for "violent content" and rejected his appeal, in which he argued the clip was "basically part of internet culture"2. The Verge covered the takedown on September 29th, quoting Weedon and noting that countless re-uploads still existed on the platform2. Later the same day, TeamYouTube's official Twitter account said the removal was "a mistake on our end" and restored the video2.

How to Use This Meme

Most uses of I Can't Believe You've Done This lean on the audio rather than the visuals. A common convention is to dub Weedon's line over a cartoon, video game or animal clip so that the on-screen character appears to deliver the deadpan reaction after some minor betrayal or slapstick hit. Written uses typically pair the phrase with a screenshot or gif of any mild, non-violent disappointment, the joke being how disproportionately calm the response is.

Frequently Asked Questions

I Can't Believe You've Done This

2007viral videoclassic

Published August 29, 2026

A 2007 YouTube clip of a British teenager getting sucker-punched mid-sentence and muttering "Ah fuck, I can't believe you've done this" turned an amateur stunt video into one of the internet's most quoted deadpan reactions. The clip became a go-to sound bite for lip-dub remixes and parodies, and it briefly made headlines in 2021 when YouTube pulled it down and then had to publicly walk the takedown back.

catchphrase memes british memes audio memes lip sync memes late 2000s memes

Overview

The whole appeal of I Can't Believe You've Done This is the flatness of the delivery. A teenager starts talking to the camera, a friend cracks him in the face out of nowhere, and instead of yelling or swinging back he just sighs the line like someone whose train got cancelled3. That mismatch between the punch and the vaguely disappointed British reaction is what viewers latched onto, and Urban Dictionary contributors were already logging it as "the best response to being punched, ever" four months after upload1.

The clip mostly lives on as a catchphrase and an audio bite. Later YouTubers cut the "Ah fuck, I can't believe you've done this" line into lip-dub edits, cartoon dubs, and remix videos, swapping the original punchee for cats, Peppa Pig and other characters while keeping Weedon's audio intact2. Paul Weedon himself later wrote about the clip's origins for Vice, framing it as one of a run of Jackass-style stunts he and his friends filmed as teenagers2.

Origin & Background

Platform
YouTube
Creator
Paul Weedon
Date
2007

On July 13th, 2007, London-based YouTuber PWee28, real name Paul Weedon, uploaded the roughly ten-second clip of himself being punched mid-sentence to YouTube3. According to Weedon, the video was part of a set of Jackass-inspired bits he made with friends, and the rights to the footage were sold on to the now-defunct video site Break.com early on2.

By the time YouTube removed the original upload in 2021, the clip had racked up around 12 million views over 14 years on the channel2. Weedon has since talked publicly about being permanently attached to the moment, including through a documentary project he announced on YouTube on June 21st, 20213.

How It Spread

The catchphrase escaped YouTube almost immediately. On November 8th, 2007, an Urban Dictionary entry defined it as something "uttered by British people after they've been sucker punched," usually preceded by "Aw fuck" and a look of bewilderment1. A YTMND page and, later, a Reddit thread posted on January 11th, 2015 that pulled in more than 4,100 upvotes kept pushing the clip back into circulation3.

Parody uploads did most of the heavy lifting after that. On March 19th, 2018, YouTuber Merlin Merlout posted a cat-themed remake that pulled in more than 2 million views, and a Peppa Pig edit by kmlkmljkl passed 580,000 views on the same platform3. Video examples of the format still linger on YouTube under the same catchphrase4.

The biggest late-era spike came in September 2021. On September 28th, Weedon tweeted that YouTube had removed the original video for "violent content" and rejected his appeal, in which he argued the clip was "basically part of internet culture"2. The Verge covered the takedown on September 29th, quoting Weedon and noting that countless re-uploads still existed on the platform2. Later the same day, TeamYouTube's official Twitter account said the removal was "a mistake on our end" and restored the video2.

How to Use This Meme

Most uses of I Can't Believe You've Done This lean on the audio rather than the visuals. A common convention is to dub Weedon's line over a cartoon, video game or animal clip so that the on-screen character appears to deliver the deadpan reaction after some minor betrayal or slapstick hit. Written uses typically pair the phrase with a screenshot or gif of any mild, non-violent disappointment, the joke being how disproportionately calm the response is.

Frequently Asked Questions