Jason Isip's Photography, also called Asian Girl Smoking in the Snow, is shorthand on X for a very specific aesthetic: soft handycam footage of East Asian women looking pensive, usually scored to shoegaze or dream pop. The name comes from Los Angeles photographer and videographer Jason Isip, whose January 2024 clip of a woman smoking a cigarette in falling snow to Slowdive's 'When the Sun Hits' pulled millions of views and turned his whole body of work into a running bit1.

The joke works two ways. Some posts affectionately mimic Isip's grainy, wistful camera style, while others tease that his entire career depends on finding one melancholic Asian girl at a time to point a lens at2. Once the tag stuck, any sad-looking East Asian subject on the timeline, from a Korean couple crying to music to a girl slumped against a steering wheel, got flagged as Jason Isip content34.

The template typically involves finding a moody clip or photo of an East Asian woman, especially one smoking, crying, or staring off into weather, and framing it as Jason Isip's next shoot. Common conventions include name-dropping Isip in a quote tweet, pairing the image with a Slowdive or shoegaze track, or joking that he is on assignment whenever someone spots a melancholic subject on the timeline.