Jeffree Star Vs The Illuminati

2022viral tweet seriesdeclining

Jeffree Star vs The Illuminati is a run of late-December 2022 tweets in which beauty YouTuber Jeffree Star claimed he had escaped the Illuminati and was being silenced by the Hollywood elite. The posts pulled tens of thousands of likes each and set off skeptical meme replies across Twitter.

Overview

Jeffree Star vs The Illuminati refers to a string of December 2022 tweets from beauty YouTuber Jeffree Star claiming he had escaped a shadowy Hollywood cabal that was trying to silence him1. The posts placed Star alongside Britney Spears and Kanye West as public figures allegedly being targeted by the Hollywood elite, and framed his ongoing career troubles as retaliation for nearly exposing them3. The claims lit up Twitter within hours and pulled a wave of meme replies split between mock belief and open skepticism2.

The core of the meme is the tweets themselves being screenshotted and dunked on, with responses ranging from Sure Grandma Let's Get You To Bed replies to jokes guessing which former collaborators counted as the demons Star said he used to surround himself with3.

How It Spread

Later on December 30, 2022, pop-culture aggregator PopBase reposted a summary of Star's Illuminati thread that racked up roughly 67,800 likes in five days, pushing the tweets well past his beauty-community following2. Rival aggregator PopCrave shared a similar recap the same day, adding another 13,300 likes4.

The mock-belief format took off almost immediately. Twitter user hydrangea_bush replied to PopBase with the Sure Grandma Let's Get You To Bed template, hitting around 11,300 likes as the top skeptic reaction2. Others zeroed in on the marketing angle: user jelevision paired Star's tweets with the Did You Get The Views Did You Get The Clicks image macro, reading the whole thread as engagement bait3.

Star doubled down later that day with, "I still have a soul. Can't say that about a lot of these demons I used to surround myself with," bringing in about 23,700 likes and setting off a second round of jokes1. User gomezgetaway_ answered with a photo of former Star collaborator James Charles captioned as "the demon in question," a callback to Charles's public falling-out with Star and a video Charles had recently posted5.

How to Use This Meme

People typically quote-tweet or screenshot Star's original "I escaped the illuminati" post and reply with a mock-serious "Sure, Grandma" style dismissal or a joke naming a specific beauty-community rival as one of the demons Star said he used to surround himself with2.

Frequently Asked Questions