Meme Of The Month Calendars
Also known as: Meme of the Month · MOTM Calendar
Meme of the Month Calendars are photoshopped calendar images where each month is filled with the meme that dominated internet culture during that period. The format started as an informal documentation practice on Tumblr in 2014 but took its recognizable shape in June 2016, when Tumblr user ceruleanazura posted a calendar template that racked up over 116,000 notes and spread rapidly to Reddit's me_irl community2.
Overview
Meme of the Month Calendars take a standard 12-month calendar grid and fill each month's slot with an image representing that month's most popular meme. The calendars work as visual time capsules, compressing an entire year of internet trends into one shareable image. They also serve as community debate material, since picking just one meme per month is inherently subjective and different corners of the internet often disagree on the picks1.
The format appeals to the internet's impulse to categorize and rank its own output. Each calendar is part historical record, part opinion piece, and the arguments over which meme truly "won" any given month are half the point.
The practice of assigning memes to specific months started in 2014 on Tumblr1. At the end of that year, entertainment outlet Popbuzz published an article naming a meme for each month of the year, with the Selfie Olympics tagged as January's pick2.
The visual calendar template that defined the format didn't appear until June 9, 2016, when Tumblr user ceruleanazura posted a photoshopped calendar covering the first half of that year1. The post snowballed over the following nine months, collecting more than 116,000 notes and locking in the grid-based format as the standard layout for all future Meme of the Month Calendars.
Origin & Background
How It Spread
How to Use This Meme
Creating a Meme of the Month Calendar typically follows a few steps:
Start with a 12-month calendar grid template, or a partial-year version for mid-year posts
For each month, pick the meme that best defined that period's internet culture
Drop a representative image of each meme into its corresponding month slot
Share it with the community and prepare for disagreements about your choices
Fun Facts
The original Tumblr post took months to gain traction before eventually reaching 116,000+ notes1.
The Meme of the Month Calendar became a meme about itself within its first week of existence1.
Despite being created on Tumblr, the format saw its most active use on Reddit's me_irl subreddit1.
The calendars doubled as an informal measurement of meme culture's accelerating pace, showing how completely different the internet's obsessions can be from one month to the next.
Derivatives & Variations
Daily Meme Calendars:
During me_irl's rapid meme turnover period, users built calendars tracking memes by day rather than month to keep up with the subreddit's output[1].
Self-referential entries:
The calendar format was proposed as its own Meme of the Month just five days after its creation, with thoompa's meta Reddit post earning thousands of upvotes[1].
Community-specific calendars:
Different subreddits and platforms produced their own versions, swapping mainstream picks for memes specific to their communities[1].
Frequently Asked Questions
References (2)
- 1List of non-standard datesencyclopedia
- 2Meme of the Month Calendars - Know Your Memeencyclopedia