Mildly Interesting

2012subreddit / catchphraseclassic

Mildly Interesting is a Reddit community launched in February 2012 for sharing photos of small oddities and everyday curiosities that stop short of being truly impressive. The subreddit grew from a joke comment on r/WTF into one of Reddit's largest image communities, with more than 5.4 million subscribers by January 2016.

subreddit origin memesreddit memesearly 2010s memescatchphrase memes

Overview

Mildly Interesting is a Reddit community and internet expression built around content that is noteworthy enough to share but stops short of being genuinely impressive1. Posts on the r/MildlyInteresting community feature things like unusual store signs, food packaging coincidences, minor visual quirks, and small observations pulled from daily life3.

The community grew into one of Reddit's more active image subs, favoring small, honest curiosities over shock framing or clickbait exaggeration. By January 2016 it had passed 5,495,000 subscribers and ranked as the 29th most active subreddit on the platform4.

How It Spread

On August 22nd, 2012, internet culture blog Slacktory covered the sub, pointing out it had already pulled in more than 40,000 readers in its first seven months5. In January 2013, MetaFilter linked to the community and Odd Stuff Magazine ran a photo post referencing it8.

In March 2013, the Twitter account @MildInteresting launched, pulling images and text snippets from the subreddit's front page6. On June 24th, 2013, Business Insider published a 14-photo roundup drawn from the sub, which Yahoo! Finance syndicated the same day3.

By January 2016 the format had spawned 37 derivative subreddits collectively known as Reddit's 'Mild Network,' including r/MildlyAmusing and r/MildlyInterestingIAmA4.

How to Use This Meme

Posts typically feature a single photo of something small and unusual: a bag of chips with only one chip, a receipt with a coincidental total, or a door built inside another door1. The convention is to keep captions low key and let the image speak for itself, in line with the sub's habit of undersell rather than oversell3.

Frequently Asked Questions

Mildly Interesting

2012subreddit / catchphraseclassic

Mildly Interesting is a Reddit community launched in February 2012 for sharing photos of small oddities and everyday curiosities that stop short of being truly impressive. The subreddit grew from a joke comment on r/WTF into one of Reddit's largest image communities, with more than 5.4 million subscribers by January 2016.

subreddit origin memes reddit memes early 2010s memes catchphrase memes

Overview

Mildly Interesting is a Reddit community and internet expression built around content that is noteworthy enough to share but stops short of being genuinely impressive1. Posts on the r/MildlyInteresting community feature things like unusual store signs, food packaging coincidences, minor visual quirks, and small observations pulled from daily life3.

The community grew into one of Reddit's more active image subs, favoring small, honest curiosities over shock framing or clickbait exaggeration. By January 2016 it had passed 5,495,000 subscribers and ranked as the 29th most active subreddit on the platform4.

How It Spread

On August 22nd, 2012, internet culture blog Slacktory covered the sub, pointing out it had already pulled in more than 40,000 readers in its first seven months5. In January 2013, MetaFilter linked to the community and Odd Stuff Magazine ran a photo post referencing it8.

In March 2013, the Twitter account @MildInteresting launched, pulling images and text snippets from the subreddit's front page6. On June 24th, 2013, Business Insider published a 14-photo roundup drawn from the sub, which Yahoo! Finance syndicated the same day3.

By January 2016 the format had spawned 37 derivative subreddits collectively known as Reddit's 'Mild Network,' including r/MildlyAmusing and r/MildlyInterestingIAmA4.

How to Use This Meme

Posts typically feature a single photo of something small and unusual: a bag of chips with only one chip, a receipt with a coincidental total, or a door built inside another door1. The convention is to keep captions low key and let the image speak for itself, in line with the sub's habit of undersell rather than oversell3.

Frequently Asked Questions