Obama Hope Posters
Also known as: Hope Poster · Obama Hope · PROGRESS poster
The Obama "Hope" poster is a stylized red, white, and blue portrait of Barack Obama designed by Los Angeles street artist Shepard Fairey in January 2008. Distributed as posters, stickers, and free digital downloads during the presidential campaign, it became the single most recognizable image of the 2008 election. The poster also triggered a major copyright lawsuit between Fairey and the Associated Press that dragged on for years and ended with Fairey pleading guilty to destroying evidence.
Overview
The Obama "Hope" poster is a stencil-style portrait of Barack Obama rendered in flat blocks of red, beige, light blue, and dark blue, with a single word printed beneath the image1. The earliest version carried the word "PROGRESS," but the Obama campaign requested a switch to "HOPE" to align with their messaging8. Later editions used "CHANGE" and "VOTE" as well16.
Fairey shaded the face half blue and half red on purpose, representing the convergence of blue states and red states, left and right1. The upward gaze and strong contrast gave the image an idealized, almost propaganda-like quality that set it apart from standard campaign photography. Fairey told the Smithsonian he wanted something that "seemed to transcend the limitations of a photograph" and felt like "a passionate art piece" reflecting the idealism of the subject1.
The design drew on social realist traditions. Design writer Steven Heller placed it in a lineage of contemporary artists making "posters that break the mold not only in terms of color and style but also in message and tone"16. Fairey himself cited a photo of John F. Kennedy and the image of Abraham Lincoln on the U.S. five-dollar bill as visual touchstones16.
In October 2007, Shepard Fairey discussed Barack Obama's candidacy with publicist Yosi Sergant16. Sergant reached out to the Obama campaign for permission, which came through a few weeks before Super Tuesday16. Fairey completed the design in a single day using a photograph he found through Google Image Search1.
The source photo was taken by freelance photographer Mannie Garcia on April 27, 2006, at a National Press Club event in Washington, D.C.2. Garcia's assignment that day was to photograph George Clooney, who had just returned from visiting refugee camps in Darfur. Obama, then a junior senator from Illinois, accompanied Clooney at the news conference and wound up in several of Garcia's shots2. Garcia estimated he made a thousand images that day alone and never connected his photo to the poster until someone pointed it out more than a year later2.
Fairey announced the print on his Obey Giant website in late January 2008, writing: "I believe with great conviction that Barack Obama should be the next President"8. The screenprint was 24 by 36 inches in an edition of 350, with the "PROGRESS" version exclusive to OBEY and the "HOPE" offset print distributed by the Obama camp8. The edition sold out within minutes at $45 each, and Fairey used the revenue to fund 10,000 more prints for distribution at rallies17.
Origin & Background
How It Spread
How to Use This Meme
The "Hope" poster became one of the most reproduced political image templates. The typical process:
Start with a portrait photo, ideally showing the subject looking slightly upward
Apply a four-color filter (red, beige/cream, light blue, dark blue) to create the high-contrast stencil look
Add a single bold word beneath the image
Cultural Impact
Full History
Fun Facts
Fairey sold his first 350 prints for $45 each. Resellers flipped them on eBay for up to $10,000 within months, much to Fairey's annoyance.
Mannie Garcia, the photographer whose image was used, didn't realize the poster was based on his photo until someone told him over a year after it was created. He still said he was "so proud of the photograph and that Fairey did what he did artistically with it".
The mystery of which photographer took the source image involved a months-long detective hunt by bloggers and gallery owners, with multiple false leads pointing to a Reuters photographer and a Getty photographer before Garcia was identified.
Fairey was arrested and spent a night in jail at the Denver Democratic National Convention for illegally posting his art, the same convention that nominated Obama.
Fairey's OBEY street art career started in 1989 with a sticker of wrestler Andre the Giant made on a whim while teaching a friend to make stencils at the Rhode Island School of Design.
Derivatives & Variations
"NOPE" / "DOPE" / "GROPE" parodies
— Anti-Obama and humorous variations replacing the slogan, widely distributed online and at political events[17].
McCain and Palin versions
— Opponents got the same treatment with words like "NOPE" beneath their portraits[7].
Obamicon.Me and Paste generators
— Web tools that let anyone create their own "Hope"-style poster from uploaded photos[13][16].
Obama "Joker" poster
— Firas Alkhateeb's Photoshop mashup placing Heath Ledger's Joker face paint on Obama, with "socialism" added by an unknown person[18].
Time Person of the Year cover
— Fairey created a commissioned portrait in the same style for Time's December 2008 cover[1].
The People's Cube political satires
— A satirical website collected and created dozens of "Hope"-style parodies featuring everyone from the Pope to Hitler to Winnie the Pooh[17].
Alfred E. Neuman "NOPE" poster
— *Mad* magazine's parody using their mascot in the "Hope" template[16].
Frequently Asked Questions
References (23)
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- 4Barack Obama "Joker" posterencyclopedia
- 5Andre the Giant Has a Posse - Wikipediaencyclopedia
- 6Shepard Fairey - Wikipediaencyclopedia
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- 8SUPER WEDNESDAY - Obey Giantarticle
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- 11OBAMA - Obey Giantarticle
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