Oh Shit, That's Deep — Green Warcraft III orc grunt face with a smug expression

Oh Shit, That's Deep

2018image macroclassic

Published September 19, 2026

Oh Shit, That's Deep is an image macro pairing a close-up of the Peon orc from Warcraft III with the Russian caption "ух сука со смыслом," mocking people who find profound meaning in obviously shallow content. It started on Russian sites like VK and 2ch in mid-2018 before crossing over to English-speaking Reddit in early 2019, where a translated version pulled tens of thousands of upvotes on /r/dankmemes.

reaction memes warcraft memes sarcasm memes image macro memes pseudo intellectual memes

Overview

The image itself is a zoomed-in crop of the Peon, the goofy worker orc from Blizzard's 2003 real-time strategy game Warcraft III, wearing the character's blank, slightly bewildered expression1. Slapped across it is the phrase "ух сука со смыслом," usually translated into English as "oh shit, that's deep," and the joke works as a sarcastic reaction to anything a poster wants to mock as fake-profound1.

The format is ironic by design. It is typically dropped under song lyrics, Twitter thoughts, or motivational posts where someone has strained to read meaning into something that has none, with Russian users originally aiming it at fans of new-school Russian rap1. The pixelated 2003-era graphics and the orc's dead-eyed stare are half the humor, since the flat, obviously stupid face reads as the least profound thing possible reacting to supposedly profound content2.

Origin & Background

Platform
VK / 2ch (Russian origin), Reddit (English spread)
Date
2018

The exact first appearance of the captioned image is not pinned down, but the Peon crop was already circulating uncaptioned as a reaction on the Russian imageboard 2ch by July 5, 20182. According to Memepedia, the earliest known use of the captioned version showed up in replies to a tweet by Russian rapper Gnoyny on August 30, 20181. Know Your Meme dates the earliest known captioned post one day earlier, to August 29, 2018, from Twitter user @EGORKRIDSOSET responding to another post2.

Memepedia notes that some Russian users trace the template further back to a VK community (vk.com/club160064457) that made small Warcraft III comics, though the exact first post there is unconfirmed1. The source game, Warcraft III, was developed by Blizzard Entertainment; the meme edit itself is a fan creation and the original editor is not named in any source2.

How It Spread

The image macro picked up real traction on VK in mid-September 2018, when several communities started reposting it with new captions. Memepedia points to a September 20, 2018 post from the VK community FTP that mocked schoolchildren obsessed with new-school rappers as the moment mass spread kicked off1. A week later, on September 27, 2018, Memepedia itself published a writeup explaining the meme to a wider Russian audience2.

The jump into English-language meme circles happened months later. On February 13, 2019, Reddit user Bragunetzki posted a translated version of the image macro to /r/dankmemes, and it pulled more than 66,000 upvotes over the following month2. In the weeks after that Reddit debut, the translated format saw more use on /r/dankmemes, /r/me_irl and /r/deepfriedmemes, though it never grew past moderate popularity in English-speaking spaces2.

Because the humor depends on the sarcastic gap between a dumb-looking orc and supposedly deep content, the format kept working equally well for song lyrics, tweets and edgy captions on both sides of the language divide1.

Timeline

2018-07-05

An anonymous 2ch user posts the uncaptioned Warcraft III Peon crop as a reaction image, the earliest documented appearance of the source picture.

2018-08-29

Twitter user @EGORKRIDSOSET posts the earliest known captioned version of the image as a reply, per Know Your Meme.

2018-08-30

The captioned image surfaces in replies to a tweet by Russian rapper Gnoyny, per Memepedia's dating.

2018-09-20

The VK community FTP posts the meme mocking Russian rap fans, which Memepedia credits with kicking off mass spread.

2018-09-27

Memepedia publishes an explainer article on "ух сука со смыслом," documenting its VK spread.

2019-02-13

Reddit user Bragunetzki posts a translated version to /r/dankmemes, gathering over 66,000 upvotes within a month.

Frequently Asked Questions