What is #OkayMovement?

#OkayMovement was a wave of Vine remixes built around a clip of a Rwandan tour guide named Jackson smiling and saying 'okay' to a tourist who greeted him[1].

Where did #OkayMovement come from?

The source Vine was filmed by Lilianna Hogan on December 29th, 2014 at Volcanoes National Park in Rwanda, and pulled 25 million loops within three months[2].

What does #OkayMovement mean?

It refers to the trend of Vines built around the 'okay' audio clip, where Jackson's timid smile acts as a reaction cue in remixes with music, sports and film footage[1].

How do you use #OkayMovement?

Users cut the 'okay' audio into videos so Jackson's shy reply hits on a beat drop or comedic moment, most often over rap music videos, sports plays or TV scenes[1].

Is #OkayMovement still popular?

As a Vine-era trend, #OkayMovement no longer sees active use, though TheVinetopia's compilation of remixes is still viewable on YouTube[1].

#OkayMovement

2014viral videodead

Published September 19, 2026

#OkayMovement was a wave of Vine remixes built around a six-second clip of a Rwandan tour guide named Jackson shyly smiling and saying 'okay' to an American tourist. The source Vine posted in December 2014 pulled 25 million loops within three months, growing into one of the audio hooks that defined Vine's 2015 remix wave.

vine memes mashup video memes catchphrase memes audio memes accidental fame memes

Overview

The format layered Jackson's clipped 'okay' onto music videos, sports highlights, TV scenes and film clips, usually cued so his shy reply hit on a beat drop or comedic beat1. The grinning guide reads as a reaction to whatever the remix sets up, which let Viners drop the audio into unrelated footage for a quick punchline. YouTuber TheVinetopia's roundup of notable Vines catches the range, from rap-video mashups to sports moments1. The tone stayed warm because the source clip was warm, and the running joke leaned affectionate rather than mocking.

Origin & Background

Platform

Vine (original) / Vine remixes (viral spread)

Creator

Lilianna Hogan

Date

2014

Vine user Lilianna Hogan filmed the source clip on December 29th, 2014 during a vacation at Volcanoes National Park in Rwanda2. Her six-second Vine pans across a mountain vista before cutting to Jackson, her Rwandan tour guide, who smiles and answers 'okay' after Hogan greets him with 'hi.' The clip pulled more than 25 million loops, 520,000 likes and 294,000 revines in its first three months. Hogan later confirmed in a Fusion interview on March 17th, 2015 that the guide's name was Jackson.

How It Spread

How to Use This Meme

Most #OkayMovement remixes drop Jackson's 'okay' onto video footage so his shy reply lands on a beat drop, punchline or reaction moment1. Common source material included rap music videos, sports highlights and film scenes where the audio worked as a smiling non-response to something absurd.

#OkayMovement

Overview

Origin & Background

How It Spread

How to Use This Meme

Frequently Asked Questions

References (2)