PC Principal from South Park's Season 19 depicted in signature sunglasses and blonde hair with the canonical meme text 'YOU PC BRO?' in white impact font.

Pc Bro

2015Catchphrase / character memesemi-active

Published March 24, 2026

Also known as: You PC Bro · PC Principal · PC Frat Bros

PC Bro is a catchphrase and character meme from the animated series South Park, originating from the Season 19 premiere "Stunning and Brave," which aired on September 16, 20152. The meme satirizes political correctness culture by depicting aggressive fraternity brothers who enforce social justice through intimidation, with the signature greeting "You PC bro?" quickly spreading across Reddit, YouTube, and social media as a shorthand for mocking performative political correctness3.

south park memes catchphrase memes political satire memes culture war memes behavior mocking memes

Overview

Pc Bro, shorthand for "politically correct bro," a concept invented for South Park's 19th season3. The meme centers on a group of aggressive, Oakley-wearing fraternity brothers who are fanatically devoted to enforcing political correctness through physical violence and social shaming. Their leader, PC Principal, is installed as the new administrator of South Park Elementary and immediately begins punishing anyone who fails to meet his standards of progressive language2.

The humor comes from the deliberate contradiction: the PC Bros look and act like stereotypical frat guys, complete with heavy drinking, working out, and chest-bumping, but their cause is radical political correctness. They love "beer, working out, and that feeling you get when you rhetorically defend a marginalized community from systems of oppression"1. The catchphrase "You PC bro?" functions as a loyalty test, with Bros using it to identify fellow travelers in any social setting.

Origin & Background

Platform
Comedy Central (TV broadcast), Reddit / YouTube (viral spread)
Key People
Trey Parker, Matt Stone
Date
2015

The character PC Principal and his fraternity of social justice warriors debuted in "Stunning and Brave," the first episode of South Park's 19th season, written and directed by Trey Parker2. The episode aired on Comedy Central on September 16, 2015, and primarily parodied the growing culture of online political correctness and outrage, with a secondary subplot about Tom Brady and the Deflategate scandal2.

In the episode's plot, the school's previous principal is fired after a student makes an offensive joke, and PC Principal is hired to make the school "more progressive"2. When Kyle Broflovski says Caitlyn Jenner is not a hero, he receives two weeks' detention. The conflict escalates when a group of violent, politically correct college men form a fraternity house with PC Principal, bonding over their shared commitment to policing language2. The episode ends with the boys concluding that "political correctness is not going away any time soon"2.

How It Spread

The meme moved fast. On September 17, 2015, one day after the episode aired, BroBible published an article praising the comparison of social justice warriors to fraternity brothers, calling it "perfect" and noting how the show compared "obnoxious SJWs of the world to overzealous, white, Oakley-rocking frat Bros who scream about checking your privilege"1.

By September 19, a Reddit user named dudeomfgstfux posted a PC Master Race-themed GIF titled "You PC Bro?" to the /r/southpark subreddit, crossing the meme over with the existing PC gaming community joke3. YouTube clips from the episode spread quickly, with one of the earliest being a fraternity chant scene uploaded by the channel SocialJustice 123 on September 173.

The phrase "You PC bro?" became a quick-draw response across social media, used whenever someone was perceived as being excessively politically correct or policing others' language. The meme's reach extended throughout Season 19, as PC Principal became a recurring character and the PC fraternity served as a running gag across multiple episodes3.

Frequently Asked Questions