PewDiePie Shopping

2018exploitable imageclassic

Published September 20, 2026

PewDiePie Shopping is a candid photo of the Swedish YouTuber returning a shopping cart, snapped by a friend of comedian Ricky Berwick and tweeted on November 5th, 20181. The image caught on with PewDiePie's fanbase and quickly became an exploitable template, cropped into video game screenshots, Chad memes and edited clips throughout late 2018.

pewdiepie memesexploitable templatesviral photo memesvirgin vs chad familycelebrity reaction memes

Overview

PewDiePie Shopping is an exploitable built from a paparazzi-style snapshot of Felix Kjellberg pushing an empty cart back to a corral, dressed casually and caught mid-stride1. Editors treat the figure of PewDiePie as a cutout that can be dropped into any scene, with the shopping cart usually kept as a visual gag alongside him2.

The format runs in two directions. Still image edits paste him into video game screenshots, comic panels or other memes, most visibly the Virgin vs. Chad four-pane, where his casual posture reads as effortless Chad energy2. Video edits sync the same cutout to music or drop him into game footage, letting animators reuse the pose as a running character3.

Origin & Background

Platform
Twitter (photo) / YouTube (video edits)
Creator
Unknown
Date
2018

The photo was posted on November 5th, 2018, by Canadian comedian Ricky Berwick, who tweeted the shot with the caption that a friend of his had spotted PewDiePie shopping1. The tweet picked up more than 3,200 retweets and 39,000 likes within days, giving the image enough reach for editors to grab it2.

Berwick did not create the meme format himself, he only surfaced the source photo. The exploitable versions that followed were made by other fans on Twitter and Reddit through the following weeks2.

How It Spread

Remixes started appearing within a week of the tweet. On November 12th, 2018, user eromoi posted a Virgin vs. Chad edit casting PewDiePie as the Chad, which pulled over 12,000 points on Reddit2. The next day, user pexxan posted a Fortnite parody using the cutout that gained more than 9,000 likes2.

Video editors pushed the format further. YouTuber Grandayy uploaded a shopping cart edit on November 25th, 2018, that crossed one million views3. A second video by Kampf KartoffelTM was reposted by Instagram account notkinghill and pulled over 2,000 views on that repost2.

The meme peaked when PewDiePie himself addressed it. On November 26th, 2018, he covered the shopping cart edits in a video that also discussed the They Did Surgery On A Grape meme, and the upload passed 7.4 million views4. After his acknowledgement, the format settled into the wider PewDiePie fan archive rather than producing a fresh wave of edits2.

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