Pitzah (Hasbulla Magomedov) — Hasbulla Magomedov taking a bite of a pizza slice at a restaurant table

Pitzah (Hasbulla Magomedov)

2021viral videoclassic

Published November 12, 2026

Pitzah is a viral May 2021 clip of Russian influencer Hasbulla Magomedov saying the word 'pizza' in a high-pitched, accented voice before taking a bite. By late June 2021, YouTubers were cutting it against a parallel clip of Abdu Rozik eating a burger, spawning the 'Pitzah vs. Borgir' edit format.

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Overview

Pitzah is the fan nickname for a short clip in which Hasbulla, who has a genetic growth disorder that leaves him about three feet tall, says the word 'pizza' in a squeaky, accented pitch and then bites into a slice3. The accent turns the vowel into something closer to 'peet-sah,' and editors looped that single syllable to make the punchline1. A typical post keeps the audio clean and lets Hasbulla's delivery carry the joke.

By late June 2021, YouTube editors started treating the clip as an exploitable, splicing it against a matching shot of rapper Abdu Rozik saying 'burger' in an equally distinct accent1. The paired format, usually titled 'Pitzah vs. Borgir,' sets the two small-statured influencers against each other in mock food-battle edits with cartoon sound effects and sports-style framing2. Because Hasbulla and Rozik were already rumored to be fighting in real life, the edits played as a joke extension of that beef3.

Origin & Background

Platform
TikTok (origin) / YouTube (viral edits)
Creator
Tamaev Asxab
Date
2021

On May 27th, 2021, Russian TikToker and MMA fighter Tamaev Asxab, a frequent Hasbulla collaborator posting as @Tamaeev, uploaded the original pizza clip to his account3. Per Know Your Meme's write-up, the post reached over 8.4 million views within a month3. The same footage was reposted to Hasbulla Magomedov's own Instagram in June 2021, which pushed it further across short-form platforms3.

The nickname 'Pitzah' comes from the way Hasbulla pronounces 'pizza' in the clip, and it stuck as a tag once editors needed a label to pair with the companion 'Borgir' video of Abdu Rozik1.

How It Spread

After the clip broke out on TikTok and Instagram, YouTube editors picked it up as raw material. On June 23rd, 2021, Call_Me_Sullyyy posted the first widely-seen mashup pairing Pitzah with Abdu Rozik's 'Borgir' clip, and it pulled over 1.8 million views in five days1. That edit set the template for the back-and-forth format others copied within the week.

Three days later, on June 26th, YouTuber Memus posted a longer cut layering multiple clips of Hasbulla and Rozik eating with added sound effects, hitting roughly 180,000 views in two days2. The same day, Szwagier Cyborg uploaded a straight 'Pitzah vs. Borgir' head-to-head video that reached about 69,000 views in two days4. Together the three uploads cemented the pizza-versus-burger pairing as the default way to use the clip.

The edits rode a wider wave of Hasbulla content going viral in mid-2021, including the rumored match with Abdu Rozik that fueled interest in both audio snippets3.

Timeline

2021-05-27

Tamaev Asxab posts the original Pitzah clip of Hasbulla Magomedov saying 'pizza' to his TikTok account @Tamaeev.

2021-06

Hasbulla reposts the pizza clip to his own Instagram, pushing it further across short-form platforms.

2021-06-23

YouTuber Call_Me_Sullyyy posts a mashup pairing Pitzah with Abdu Rozik's Borgir clip, reaching 1.8 million views in five days.

2021-06-26

YouTuber Memus posts a longer edit layering multiple Hasbulla and Rozik food clips with added effects, hitting around 180,000 views in two days.

2021-06-26

YouTuber Szwagier Cyborg uploads a 'Pitzah vs. Borgir' head-to-head edit, reaching about 69,000 views in two days.

Frequently Asked Questions