What is Reeses Puffs Rap?

It's the short rap jingle from a 2009 Reese's Puffs cereal commercial that later became a base track for hundreds of YouTube, SoundCloud and TikTok mashups[1].

Where did Reeses Puffs Rap come from?

It came from a 2009 TV commercial for Reese's Puffs made by ad agency Burrell Communications, with a longer version uploaded in January 2010 by Tajh Bellow, who played the boy in the ad[6].

What does Reeses Puffs Rap mean?

There's no deeper meaning, it's a cereal jingle whose catchy, loopable rap verse turned into an in-joke and a favorite building block for mashup producers[2].

How do you use Reeses Puffs Rap?

Producers typically layer the rap over another song with a similar tempo, and TikTok users often split the vocal tracks between three characters using the Misery x CPR x Reeses Puffs mashup[8].

Is Reeses Puffs Rap still popular?

It had a major resurgence on TikTok in January and February 2022 when the Misery x CPR mashup pushed it back into circulation, generating hundreds of thousands of videos[8].

Reeses Puffs Rap

2009viral videoclassic

Reeses Puffs Rap is a jingle from a 2009 Reese's Puffs cereal commercial that became a long-running source for internet mashups. Starting in 2014 mashup producers built entire tracks around the verse, and in January 2022 the rap fused with the Misery x CPR TikTok trend to reach new audiences.

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Overview

Reeses Puffs Rap is a short rap jingle originally written for a Reese's Puffs cereal TV commercial in 2009, in which two rappers materialize in a kid's kitchen to perform the chorus about the chocolate and peanut butter cereal1. The verse is short, bouncy, and easy to loop, which is why producers latched onto it as raw material for mashups over the following decade2.

By the mid-2010s the rap was less known as an ad and more known as a mashup ingredient, layered over everything from Caramelldansen to Uptown Funk to Persona 3 tracks3. In 2022 it got a second life on TikTok when it was folded into an animation trend where three characters split the vocal parts4.

Origin & Background

Platform

TV commercial / YouTube (viral spread)

Creator

Burrell Communications for Reese's Puffs

Date

2009

The commercial came out of a 2009 Reese's Puffs campaign called "The Perfect Breakfast," developed by ad agency Burrell Communications, in which a boy's parents tell him the concert is coming to him instead of the other way around before two rappers appear to sing about the cereal1. YouTube user kevinandcarldotcom uploaded the full spot on November 9th, 2009, and a shorter cut focused just on the rap was posted by user HANKU7009 earlier that July5.

On January 6th, 2010, actor Tajh Bellow, who played the kid in the commercial, uploaded a full extended version of the Reeses Puffs Rap to his own YouTube channel under the name TajhMusic, which grew to over 400,000 views over the next twelve years6.

How It Spread

The song started showing up in YouTube Poop music videos and mashups by mid-2013, with early examples posted by users Trogdorbad and websiteuser in July and September of that year2. The turning point was December 13th, 2014, when a group of mashup producers including Ph03n1x, Cryptik and Publick Enema Number 1 dropped a compilation album called "Reese's Puff Core" containing 12 tracks built around the rap verse7.

Mashups then poured out across SoundCloud and YouTube. A Caramelldansen mashup by producer Cryptic circulated before January 12th, 2015, and on February 22nd of that year YouTube user Ash Cool Bro posted an "Uptown Funk" mashup that pulled in over 3.4 million views2. Three months later, on May 27th, 2015, YouTuber iDubbbz danced to the Uptown Funk version in his 100,000 subscriber special, and a clip of that dance reposted by C4RDINAL in December pushed the sound to millions more viewers2.

The rap got its TikTok era on January 16th, 2022, when @misc_mashup layered the verse over the already viral Misery x CPR mashup, a video that racked up 1.1 million views in a month8. On January 20th, TikToker @iimmy_xx built the animation format where each vocal track was assigned to a different character, using the three Spider-Men from Spider-Man: No Way Home, and by February 17th, 2022, over 239,700 videos on TikTok were using the mashup8.

How to Use This Meme

The typical format takes the Reeses Puffs Rap verse and mashes it against another song, movie clip or game soundtrack that shares a compatible tempo, then either syncs it to visuals of unrelated characters or splits the multi-layered vocal tracks between three characters who "take turns" rapping. Newer TikTok versions often use the Misery x CPR x Reeses Puffs Rap fusion and assign lines to trios like the three Spider-Men or VALORANT duelists9.

Frequently Asked Questions

References (9)