Sakurafish Every Day Until You Like It

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Sakurafish is a 4chan image of Sakura Matō from Fate/Stay Night biting into a whole fish, posted daily on the /a/ board since 2007 with the tagline "I'm going to post this every day until you like it." What began as pure trolling flipped into a cherished /a/ ritual by 2009.

Overview

Sakurafish is a daily-dose image posted mainly on 4chan's /a/ (Anime & Manga) and /jp/ (Otaku Culture) boards3. The picture shows Sakura Matō, a heroine from Type-Moon's 2004 visual novel Fate/Stay Night, chomping down on a whole fish1. Posters attach the image to threads under the slogan "I'm going to post this every day until you like it," which framed the compulsive daily posting as its own long-running bit3.

The image started life as pure /a/ trolling across 2007 and 2008, an attempt to annoy the board through sheer repetition. By 2009 the tactic had flipped. Regulars stopped being irritated and started making Photoshop edits built around Sakura and her fish3.

How It Spread

In May 2011, a /a/ poster using the tripcode !Fish2Mlhz2 started posting Sakurafish every single day, giving the ritual a single identifiable custodian4. Other posters would flag anyone running the meme without that tripcode, treating it as a mark of authenticity4. The tripcode account was still active as of June 20144.

In June 2013, a single-topic Tumblr called Every Day Until You Like It posted the Sakurafish image for nine straight days2. That same year screenshots of /a/ Sakurafish threads spread past 4chan onto FunnyJunk and Tumblr, and dozens of instances of the meme were logged on the Foolz Archive4.

The "I'm going to post this every day until you like it" caption stopped being tied strictly to Sakurafish and jumped onto other 4chan trolling images during 2007, including Apples Bear and shock threads like King of Get5. The line also escaped 4chan entirely, turning up on a German Quake gaming forum and on YTMND that year3.

How to Use This Meme

The format works with any picture, not just Sakura. Post the image, tag it with "I'm going to post this every day until you like it," and actually follow through by posting it every day. Common convention on /a/ is that Sakurafish specifically belongs to the !Fish2Mlhz2 tripcode, so imitators often get called out4. The humor comes from the commitment. Repetition wears down the mockery until the picture stops feeling like spam and starts feeling like a fixture.

Frequently Asked Questions