Shakira On The Computer

2018reaction imageresurgent

Shakira On The Computer is a reaction image meme built around a 1997 photo of the Colombian singer sitting at a switched-off newsroom computer, smiling at the camera while pretending to type. It first went viral in Spanish-speaking meme circles in January 2018, jumped to English Reddit later that month, and surged again in August 2026 when Shakira herself recreated the pose on Instagram.

Overview

Shakira On The Computer is a reaction image built from a 1997 photograph of Colombian singer Shakira sitting at a newsroom desk, hands hovering over a keyboard while she looks straight into the camera with a wide smile1. The joke people fixate on is that the computer she is pretending to use is clearly powered off, which turns the pose into a stock image of someone faking productivity.

The format is used as a straightforward reaction image and as a captioned macro, usually paired with text about pretending to work, procrastinating, or being caught mid-lie2. Because the original photo is unusually clean and well-lit for a late-90s newsroom snap, it has held up as a reusable template for almost a decade3.

How It Spread

The English-language jump happened almost immediately. On January 28th, 2018, Reddit user butterxoxo posted the photo to r/thesims with the caption "Me canceling my plans to stay home and play The Sims," pulling in over 1,800 upvotes4. Three days later, on January 31st, user missjardinera reposted the same image to r/OldSchoolCool, where it climbed past 44,000 upvotes5. That same day, r/photoshopbattles picked it up and produced a run of edited versions layering Shakira into other backgrounds3.

Usage stayed steady through the early 2020s and got a second wind on Tumblr. On July 20th, 2025, user bintro posted a version captioned "I was sooo locked in today, didn't get anything done. But I was like super aware of it," which pulled more than 54,000 notes6.

The biggest spike came on August 4th, 2026, when Shakira herself posted a staged recreation to her Instagram, this time printing a photo of a dog instead of typing, with the caption "Me da la impresión de que ya he visto esto hace algún tiempo" ("I get the impression that I've already seen this some time ago", translated from Spanish)7. The post cleared 950,000 likes in a day7. Pop culture account Pop Base shared a side-by-side of the 1997 and 2026 photos on X the same day, racking up over 4.5 million views and 126,000 likes8, and the recreation was picked up by outlets like OnTime Brief9. The Instagram post was mirrored to r/popculturechat (4,000+ upvotes)10 and remixed on r/popheadscirclejerk within hours3.

How to Use This Meme

The template is typically used as a straight reaction image, dropped into a reply or a captioned macro whenever the joke is about faking productivity, pretending to look busy, or being caught doing nothing. A common convention is to write the caption in the first person ("Me doing X while pretending to Y"), leaning on the visual gag that the computer in the photo is switched off4. After Shakira's own 2026 recreation, side-by-side edits pairing the 1997 original with a modified 2026 pose became a popular variation8.

Frequently Asked Questions