Taco Trump Always Chickens Out
Taco Trump Always Chickens Out is a Wall Street shorthand and political meme built on the acronym TACO, describing President Donald Trump's pattern of announcing steep tariffs and then delaying or reversing them once markets react. The term was coined by Financial Times columnist Robert Armstrong in May 2025 and blew up online after Trump snapped at a reporter who asked him about it.
Overview
Taco Trump Always Chickens Out, usually shortened to the TACO trade, is a piece of Wall Street slang that turned into a political meme in the spring of 2025. The acronym stands for Trump Always Chickens Out and describes President Donald Trump's habit of announcing aggressive tariffs and then delaying or repealing them once stocks sell off1.
Traders started treating each tariff threat as a likely buying opportunity, on the theory that Trump would blink before markets stayed down for long3. Once the term escaped finance Twitter and reached mainstream news coverage, it fused with unrelated Trump moments, including a stair stumble on Air Force One, and generated image edits like the reworked Taco Bell logo reading 'Taco Fell'2.