Cartoon bimbo in pink dress posing in a sewer tunnel with meme text about being the most esoteric bitch in this sewer rn.

The Most Esoteric Bitch

2020catchphrasesemi-active

Published November 4, 2026

The Most Esoteric Bitch is a phrasal template where posters claim to be the most esoteric person in a mundane setting, like a 7/11 or a therapy session. It started as a January 2020 tweet about a grocery store, then caught on through 2021 Instagram image macros pairing the line with a blonde Girlboss exploitable. By January 2022, Drain Gang's Ecco2k boosted the sewer-themed version on their Instagram Story.

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Overview

Posts in the format follow the shape "I have to be the most esoteric [noun] in this [setting] RN," with the setting intentionally banal, like a 7/11, a sewer, a Michaels craft store, or a 1-on-1 therapy session35. The tone is self-aware vanity about being too unique for the place one is standing in, which lands the format next to Girlboss and Main Character Syndrome jokes6.

The signature visual uses a blonde woman in a pink dress and heels borrowed from Girlboss edits, placed into incongruous scenery like a dim sewer, with Impact-font text sitting on top4. Instagram iterations stretched the noun slot, swapping "bitch" for "bimbo," "cunt," or "goth girl" depending on the setting the poster wanted to tag as beneath them38.

Origin & Background

Platform
Twitter (2020 origin) / Instagram (2021 viral spread)
Creator
czechwun
Date
2020

Twitter user czechwun posted the earliest documented version on January 20, 2020, writing "gotta be the most esoteric mf at the grocery store," which gathered 77 likes across about two years1. A looser phrasing followed on October 29, 2020, when Twitter user billyjoebaldwin wrote "about to take the most esoteric shower of life," an early sign that the construction was spreading even before the image macro era2.

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How It Spread

Instagram picked the line up in early 2021. On January 9, 2021, user princessgoldenshower made the first known image macro, captioning the Girlboss blonde with "i have to b the most esoteric cunt inside the 7/11 rn" for 188 likes3. Two weeks later, pictures_of_neat_things captioned a post "On A Journey To Become The Most Esoteric Bimbo On Instagram Dot Com"6.

A few months after that, ciabackedhellscaping placed the same blonde figure into a dark sewer with Impact-font text reading "I Have To Be The Most Esoteric Bitch In This Sewer RN," which pulled around 1,100 likes4. On April 14, 2021, thisisafleshprison posted the "1-On-1 Therapy Session RN" variant, which reached roughly 6,700 likes and set the template's biggest early hit5.

Twitter revived the phrase in 2022. Account erowidvaults1 tweeted about being "the most esoteric goth girl in Michaels for some reason" on January 11, 20228. One week later, on January 18, Drain Gang member Ecco2k reposted the sewer image to their Instagram Story; a screenshot by on_a_downward_spiral collected about 5,700 likes in an hour7.

Timeline

2020-01-20

Twitter user czechwun posts the earliest known line, "gotta be the most esoteric mf at the grocery store"[1].

2020-10-29

Billyjoebaldwin tweets "about to take the most esoteric shower of life," an early loose variant[2].

2021-01-09

Princessgoldenshower posts the first known image macro using the Girlboss blonde and a 7/11 caption[3].

2021-01-23

Pictures_of_neat_things posts the "Most Esoteric Bimbo on Instagram Dot Com" variant[6].

2021-04-14

Thisisafleshprison's "1-On-1 Therapy Session RN" version reaches about 6,700 likes[5].

2022-01-11

Erowidvaults1 tweets about being the most esoteric goth girl in Michaels, reviving the phrase on Twitter[8].

2022-01-18

Drain Gang's Ecco2k reposts the sewer meme to their Instagram Story; a screenshot by on_a_downward_spiral collects around 5,700 likes within an hour[7].

Frequently Asked Questions