Unsee Juice is a slang expression and reaction image format describing a made-up beverage that lets viewers forget disturbing or cursed content they saw online.

Where did Unsee Juice come from?

The phrase first appeared online in September 2018, in a tweet from user OatsAreGood using the 'Big Sip Bird' template. Imgur user brycanthe uploaded the image under the 'Unsee Juice' title two months later.

What does Unsee Juice mean?

It refers to an imaginary drink that erases the memory of a disturbing image or video, most often used as a joke response in comments under cursed posts.

How do you use Unsee Juice?

Posters commonly reply to disturbing content with a 'Big Sip' reaction image or caption such as 'I need unsee juice,' sometimes exaggerating the amount needed to recover.

Is Unsee Juice still popular?

Dedicated spaces like r/unseejuice still host content people wish they had never seen, with the earliest examples going back to the 2018 'Big Sip Bird' tweet and 2019 viral r/dankmemes posts.

Unsee Juice

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Published November 12, 2026

Unsee Juice is a slang term for an imaginary drink that supposedly erases the memory of disturbing or cursed content seen online. The expression took hold in September 2018 when Twitter user OatsAreGood paired the 'Big Sip Bird' reaction with a disturbing headline1. By October 2019, Reddit users had opened r/unseejuice as a dedicated sub for stuff people wished they could forget4.

slang memes reaction memes cursed content memes catchphrase memes object labeling

Overview

Posts usually pair a short caption such as 'I need unsee juice' with a reaction image of a bird or cartoon character taking an exaggerated sip. The joke works as a fictional antidote for visual memory, aimed at cursed images, gross photos, or embarrassing clips linked in replies2. Templates vary, but the 'Big Sip Bird' is central to early examples1.

Tone leans lighthearted. People react to the content and not the poster, and the imaginary drink stands in for an exaggerated 'why did I look at that' response. Reddit communities frequently use the format in comments under cursed posts, often pairing it with the Urban Dictionary gag about carrying some in your bag at all times8.

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Origin & Background

Platform

Twitter (origin) / Reddit (viral spread)

Date

2018

The expression surfaced online in 2018, though no single creator has been confirmed4. On September 11, 2018, Twitter user OatsAreGood posted an early recorded use of Unsee Juice through the 'Big Sip Bird' object labeling template as a reply to a disturbing headline, earning more than 1,000 likes1. Imgur user brycanthe followed on November 13, 2018, uploading the reaction image to the site under the title 'Unsee Juice,' where it reached nearly 2,500 views2.

How It Spread

Reddit picked up the Unsee Juice phrase that same fall. Redditor ruggedburn titled a post on r/BlackPeopleTwitter 'I need unsee juice,' and it collected over 2,300 upvotes and 79 comments3. By mid-2019, the catchphrase was showing up on Twitter again, including a June 4 reply from user MisfitsGG with the reaction image, which received 473 likes7.

A dedicated subreddit, r/unseejuice, opened on October 23, 2019, with the description 'Stuff you wish you had never seen, and the polar opposite of r/Eyebleach'4. r/dankmemes amplified the format twice at the end of 2019 and early 2020: CommunistTomato's December 31, 2019 post hit over 23,000 upvotes and 186 comments5, and Shotz4321's February 12, 2020 version passed 34,000 upvotes with Reddit awards6.

On May 14, 2020, user BRUHMOMENT694201337 added 'unsee juice' to Urban Dictionary with the definition 'When something is so cursed you drink this'8.

Timeline

2018-09-11

Twitter user OatsAreGood posts an early recorded use of Unsee Juice as a 'Big Sip Bird' object labeling reply to a disturbing headline, earning over 1,000 likes.

2018-11-13

Imgur user brycanthe uploads the reaction image under the title 'Unsee Juice,' which reaches nearly 2,500 views.

2018-11

Redditor ruggedburn posts 'I need unsee juice' to r/BlackPeopleTwitter, collecting over 2,300 upvotes and 79 comments.

2019-06-04

Twitter user MisfitsGG replies with the Unsee Juice reaction image, gaining 473 likes.

2019-10-23

R/unseejuice launches as a dedicated subreddit for cursed content, described as the opposite of r/Eyebleach.

2019-12-31

Redditor CommunistTomato posts a Unsee Juice reaction to r/dankmemes, picking up over 23,000 upvotes.

2020-02-12

Redditor Shotz4321 posts another r/dankmemes version that passes 34,000 upvotes and earns Reddit awards.

2020-05-14

User BRUHMOMENT694201337 adds 'unsee juice' to Urban Dictionary with the definition 'When something is so cursed you drink this.'

How to Use This Meme

The format typically involves a short caption like 'I need unsee juice' or 'Big sip' posted in reply to disturbing content. A common convention is to attach a reaction image of a cartoon bird or animal drinking something from a bottle or cup1. Posters often exaggerate the amount, with Urban Dictionary entries joking about needing '100 liters' to recover from particularly cursed images8.