You Big Into Peaky Blinders

2022image macrosemi-active

Published October 19, 2026

You Big Into Peaky Blinders, also known as Don't Even Joke Lad, is an exploitable image macro that sets an Instagram Story question about the BBC crime drama against a dead-serious reply photo of a Peaky Blinders character captioned 'don't even joke lad.' The 'don't even joke lad' photo first surfaced on iFunny in September 2022, and a screenshot combining it with the Instagram prompt appeared on Facebook in April 2023. By 2024, X users were replacing 'Peaky Blinders' with topics like vampirism and OC x canon shipping.

exploitable templates tv show memes british memes two panel memes catchphrase memes

Overview

Posts in this format recreate a two-panel Instagram Story screenshot. Someone sends the question sticker 'you big into Peaky Blinders?' and the reply is a solemn close-up still of a character from the show alongside the text 'don't even joke lad,' as if any mention of the series touches a nerve. The straight-faced delivery is the whole joke, staging a popular TV show as a sacred subject2.

Edits replace the show title with anything the poster wants to be comically devoted to. @dilftaro's February 2024 version used 'oc x canon' shipping between fandom characters6, and @kobratwink87 later ran the same template with 'vampirism'7. The reply photo usually stays the same stern Peaky Blinders character, which keeps the setup familiar while the subject rotates.

Gallery

Origin & Background

Platform

iFunny / Facebook (viral spread on X)

Date

2022

The 'don't even joke lad' half of the format appeared first. On September 2nd, 2022, iFunny user thicclord1_2020 uploaded an image macro of a Peaky Blinders character under that caption, picking up only around four smiles over two years1. The combined two-panel version, matching an Instagram Story question with the stern-faced reply, surfaced seven months later. On April 11th, 2023, Facebook user Difficulty Online posted the screenshot in which someone answers 'don't even joke lad' to the question 'you big into Peaky Blinders?' with roughly 50 reactions over the following year2.

How It Spread

X picked up the Instagram-question version eight days after the Facebook post. On April 19th, 2023, @spk67_ shared it to the platform, where it collected over 1,700 likes within a year3. User @kiIIjohnlennon reposted a copy on May 7th, 2023, adding the caption 'this been killing me all day' and reaching more than 11,000 likes4. Know Your Meme later documented both the iFunny and Facebook roots in its entry on the format5.

By early 2024, the template became a reaction image and a fill-in-the-blank joke. @dilftaro's February 9th, 2024 edit replaced the show title with 'you big into oc x canon,' turning the stern reply into a joke about fandom shipping and reaching about 2,100 likes within four months6. On May 7th, 2024, @kobratwink87 ran it as 'you big into vampirism,' which gathered over 6,100 likes in a month7.

Timeline

2022-09-02

IFunny user thicclord1_2020 posts an image macro of a Peaky Blinders character captioned 'don't even joke lad'[1].

2023-04-11

Facebook user Difficulty Online posts the combined Instagram Story screenshot pairing the question 'you big into Peaky Blinders?' with the 'don't even joke lad' reply[2].

2023-04-19

X user @spk67_ shares the Instagram-question version to X, where it reached over 1,700 likes[3].

2023-05-07

X user @kiIIjohnlennon reposts a copy with the caption 'this been killing me all day,' reaching more than 11,000 likes[4].

2024-02-09

X user @dilftaro posts an edit captioned 'you big into oc x canon,' using the template for a fandom shipping joke[6].

2024-05-07

X user @kobratwink87 posts a version reading 'you big into vampirism,' which reached over 6,100 likes[7].

How to Use This Meme

Making your own version typically starts with the two-panel Instagram Story screenshot layout. The top panel keeps the question sticker format with 'you big into [subject]?' and the bottom panel places the stern Peaky Blinders reply photo under 'don't even joke lad.' Common replacements put a hobby, fandom, or lifestyle the poster wants to pretend they take extremely seriously, as seen in versions about shipping tropes6 and vampirism7.