Academy Awards

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The Academy Awards, better known as the Oscars, is Hollywood's yearly ceremony honoring achievements in film, first held in 1929. Since the early 2010s, the live telecast has been a reliable engine for viral meme moments, from John Travolta's 'Adele Dazeem' flub to Ellen DeGeneres's record-breaking group selfie.

Overview

The Academy Awards is an annual televised ceremony where the Academy of Motion Picture Arts and Sciences (AMPAS) hands out gold statuettes for achievements in filmmaking, with 24 competitive categories in the modern era3. Winners receive the small gilded figure officially called the Academy Award of Merit, better known by its nickname 'Oscar.' Voting is handled by roughly 8,000 industry members, with ballots mailed out in December and tallied by the accounting firm PricewaterhouseCoopers in a process that takes about 1,700 hours1.

Beyond the awards themselves, the Oscars became a dependable source of viral internet content once live tweeting caught on around the 2012 broadcast5. Red carpet outfits, presenter slip-ups, host monologue jokes, and quick audience cutaways are all mined for GIFs and screenshots within seconds of airing. The distance between Hollywood's polished self-image and the messy reality of a four-hour live TV show is what makes the ceremony such a factory for jokes, and why 'Oscars memes' became a yearly Twitter ritual.

How It Spread

The Oscars entered its full meme era at the 84th ceremony on February 26, 2012, when Angelina Jolie's strapless black Versace dress with a high leg slit was photoshopped within hours into a running gag known as 'Angelina Jolie's Leg'5. That same night, Billy Crystal drew criticism for a blackface sketch portraying Sammy Davis Jr., though Davis's daughter told The Hollywood Reporter her father would have approved of the tribute5. The 2013 show added Seth MacFarlane's opening number 'We Saw Your Boobs' and Jennifer Lawrence's fall on the stairs while accepting Best Actress for Silver Linings Playbook, both of which spawned their own GIF sets5.

On March 2, 2014, host Ellen DeGeneres crammed Meryl Streep, Brad Pitt, Jared Leto, Jennifer Lawrence, Bradley Cooper, Julia Roberts, Lupita Nyong'o, Kevin Spacey, Channing Tatum, and Angelina Jolie into a single group selfie that briefly held the record for most retweeted photo5. Later in the same broadcast, John Travolta introduced singer Idina Menzel as 'Adele Dazeem' before her live performance of 'Let It Go,' launching name generators and jokes that outlived the ceremony itself5. In 2015, AMPAS president Cheryl Boone Isaacs mangled cinematographer Dick Pope's name as 'Dick Poop' at the nominations announcement, and Travolta's awkward red carpet moment with Scarlett Johansson triggered the 'Creepy Travolta' photoshop meme5.

The 2016 broadcast, hosted by Chris Rock, was built around the #OscarsSoWhite diversity backlash and included a diversity pledge from Isaacs to overhaul membership by 20205. Leonardo DiCaprio finally won Best Actor for The Revenant that night, ending years of 'Leo can never win an Oscar' snub jokes5. The 2017 ceremony delivered its own reliable Twitter fodder when Chrissy Teigen was caught napping on John Legend's shoulder during Casey Affleck's Best Picture acceptance speech, which she leaned into the next day by posting a Snapchat of a second catnap4.

How to Use This Meme

Oscars memes are typically built in real time during the live broadcast. Twitter users grab a screencap of an awkward reaction shot, a wardrobe choice, or a mispronounced name, then caption it before the next commercial break. Parody hashtags such as #OscarsWeNeed in 2017 drove joke award categories like Best Trailer Voice Guy5, and templates like the 2014 Ellen selfie were repeatedly photoshopped to swap in different celebrities and cartoon characters. The playbook is simple: wait for a live slip, screenshot it, caption fast.

Cultural Impact

After the lowest-rated telecast on record drew just 26.5 million viewers, the Academy's Board of Governors voted in August 2018 to trim the ceremony to three hours by presenting some categories during commercial breaks and airing edited acceptance speeches later2. In the same meeting, the board approved a new 'Outstanding Achievement in Popular Film' award, then admitted it had not yet defined what qualified a film as popular3. Backlash was immediate. Actor Rob Lowe joked it was the worst Academy idea since his 1989 duet with Snow White, director Adam McKay pitched mock categories like 'Best knife throw,' and author Mark Harris tied the move to Black Panther's success with a widely shared 'separate but equal' tweet5. The category was shelved.

In December 2018, comedian Kevin Hart announced on Instagram he would host the 2019 ceremony, then stepped down within days after old homophobic tweets and standup routines resurfaced, apologizing to the LGBTQ community5. Actor Jamie Lee Curtis's line 'Homophobia is not positivity' pulled more than 51,000 likes during the fallout5.

Frequently Asked Questions