I Hate You Nigga, Let's Die, often shortened to IHYNLD, is a viral catchphrase lifted from a rant by Bronx personality Hassan Campbell, who tells fellow YouTuber 10 Toes Down to meet up and kill each other during a chaotic livestream1. The line went viral in late 2025 after a black-and-white TikTok edit set to ambient music turned the outburst into a somber, deadpan sound2.

The appeal is the unhinged escalation packed into a single sentence, which Campbell delivers matter-of-factly while sitting in front of the camera3. Users pair the clip with mundane defeats and personal grievances, treating Campbell's death pact as an over-the-top reaction to trivial losses4.

People typically drop the audio or the exact quote in response to a small, frustrating loss, treating Campbell's murder-suicide proposal as a fitting overreaction. A common convention is the black-and-white edit format popularized by @deeeeeeeeeeeeeeeeeeeecay, where the ambient awaitedfate track plays under the clip to give a mundane grievance a fake-somber weight2. On Twitter, the line is often quoted plainly with no video, used as shorthand for feeling personally at war with someone or something trivial4.