Back To The Future
Back to the Future is a 1985 sci-fi comedy about teenager Marty McFly getting stranded in 1955 after a DeLorean time-machine mishap. The movie's DeLorean, flux capacitor, and "88 miles per hour" catchphrase became endlessly recycled meme material online. YouTube parodies from College Humor and others pushed its imagery back into circulation year after year.
Overview
Back to the Future is a 1985 sci-fi comedy directed by Robert Zemeckis in which 17-year-old Marty McFly is accidentally sent 30 years into the past in a time-traveling DeLorean built by his eccentric friend Doc Brown1. Critics called the film inventive, funny, and breathlessly constructed, and it stuck in the pop culture memory long after its theatrical run ended2.
The film's specific imagery, the gullwing DeLorean, the spinning flux capacitor, the 88 mph speedometer, and Doc Brown shouting "1.21 gigawatts," became internet shorthand for time travel, retro-futurism, and 80s nostalgia3. Countdown jokes about the future date shown in Part II (October 21, 2015) filled feeds every time a calendar milestone approached3.
How It Spread
How to Use This Meme
References to Back to the Future typically pull from a fixed set of beats: Doc Brown yelling "Great Scott!" or "1.21 gigawatts," the DeLorean hitting 88 mph, and Marty's line "This is heavy"5. Image macros often pair a screengrab of Doc Brown with a bewildered reaction, and countdown edits about the October 21, 2015 date shown in Part II recurred across social feeds through the mid-2010s3.