Bbl Drake

2020Catchphrase / video compilation / music memesemi-active

Also known as: BBL Drizzy · Brazilian Butt Lift Drake

BBL Drake is a 2021 TikTok meme of rapper Drake in feminine poses joking about an unverified Brazilian Butt Lift, revived in 2024 as "BBL Drizzy" during his feud with Kendrick Lamar.

BBL Drake is an internet meme built around unverified rumors that Canadian rapper Drake underwent a Brazilian Butt Lift (BBL) cosmetic procedure. The joke started gaining traction in late 2020 and exploded on TikTok in mid-2021, with users compiling photos and videos of Drake in supposedly "feminine" poses as comedic evidence. The meme got a second life in April 2024 when rapper Rick Ross weaponized the phrase "BBL Drizzy" during the Drake vs. Kendrick Lamar beef, spawning a viral beat by Metro Boomin and pulling the joke into one of hip-hop's biggest feuds.

drake memeship hop memesbbl memesrap beef memestiktok sound trends

Overview

The BBL Drake meme centers on the running joke that rapper Aubrey "Drake" Graham secretly got a Brazilian Butt Lift, a cosmetic surgery that transfers fat to the buttocks for a fuller shape1. Meme creators compile cherry-picked photos and videos of Drake in poses they characterize as effeminate or "baddie"-like, presenting them as tongue-in-cheek "proof" of the alleged procedure2. The humor plays on the contrast between Drake's status as a major male rapper and the BBL's strong association with female celebrities like Kim Kardashian, Cardi B, and Kylie Jenner2.

The meme exists in two distinct waves. The first wave (2020-2021) was a TikTok-driven compilation trend. The second wave (2024) was fueled by the Drake-Kendrick Lamar feud, when "BBL Drizzy" became both a diss and a viral song1.

The earliest BBL Drake jokes appeared on Twitter in October 2020 after Drake posted an Instagram Story showing himself in bed with a cast on his knee, captioned "New challenge unlocked"2. He had reportedly injured himself playing basketball with Steph Curry2. Twitter users mocked the injury, with many refusing to believe it was a basketball-related issue and joking that Drake was actually recovering at "the BBL recovery center"2.

Earlier seeds existed before the meme fully formed. Diss tracks from Joe Budden in 2016 and Pusha T in 2018 both alluded to Drake possibly having cosmetic work done3. But those references stayed within hip-hop insider circles and didn't cross over into mainstream meme culture.

The real catalyst came in early 2021 when Drake posted a series of Instagram photos and Boomerang videos, including a now-infamous towel-clad clip that fans latched onto as suspicious3. Social media users began circulating side-by-side photo comparisons and pointing to what they claimed were signs of surgical enhancement2.

Origin & Background

Platform
Twitter (initial jokes), TikTok (viral spread)
Key People
Unknown, Rick Ross, Metro Boomin
Date
2020

The earliest BBL Drake jokes appeared on Twitter in October 2020 after Drake posted an Instagram Story showing himself in bed with a cast on his knee, captioned "New challenge unlocked". He had reportedly injured himself playing basketball with Steph Curry. Twitter users mocked the injury, with many refusing to believe it was a basketball-related issue and joking that Drake was actually recovering at "the BBL recovery center".

Earlier seeds existed before the meme fully formed. Diss tracks from Joe Budden in 2016 and Pusha T in 2018 both alluded to Drake possibly having cosmetic work done. But those references stayed within hip-hop insider circles and didn't cross over into mainstream meme culture.

The real catalyst came in early 2021 when Drake posted a series of Instagram photos and Boomerang videos, including a now-infamous towel-clad clip that fans latched onto as suspicious. Social media users began circulating side-by-side photo comparisons and pointing to what they claimed were signs of surgical enhancement.

How It Spread

The meme hit critical mass on TikTok in the summer of 2021. On July 18, TikTok users spliced together a video of Drake shaking his head with his hands on his hips alongside a selfie of Drake and Nicki Minaj, framing his body language as the "BBL effect" in action.

On August 3, TikTok user @stanthosh uploaded a compilation titled "BBL DRAKE AESTHETIC" featuring a series of effeminate photos and videos of Drake, including footage of a man resembling Drake walking down the street in drag. The video pulled in over 417,000 views within three weeks.

Four days later, on August 7, TikToker @makimaismymommy posted a video titled "HES SO FRUITY I CANT" that opened with a Boomerang clip and cycled through what the creator called Drake's most "fruity" moments. That video hit 2.7 million views in under three weeks, making it one of the highest-performing BBL Drake posts of the first wave.

Plastic surgeon Dr. Miami, who is frequently linked to celebrity procedures, addressed the rumors directly in a TikTok video. He denied any involvement and suggested the entire theory originated from a Twitter conspiracy.

The meme's second wave arrived in April 2024, tied directly to the Drake-Kendrick Lamar feud. After Kendrick released "Like That" in March 2024 and the beef escalated through multiple diss tracks, Rick Ross jumped in on Kendrick's side. Ross posted a series of social media clips calling Drake "BBL Drizzy" and claiming the rapper had fat-removal surgery to enhance his abs. He also tweeted the hashtag #BBLDrizzy, which went viral across platforms.

Producer Metro Boomin then released a beat titled "BBL Drizzy" on SoundCloud at 150 BPM. The instrumental became a massive hit on its own, inspiring countless remixes and freestyles. In a twist, Drake himself acknowledged the joke by rapping over the BBL Drizzy beat on Sexyy Red's track "U My Everything".

Kendrick Lamar also referenced the BBL rumors on his diss track "Meet The Grahams," rapping: "Don't pay to play with them Brazilians, get a gym membership". The line directly invoked the Brazilian Butt Lift connection.

Media

How to Use This Meme

The BBL Drake meme typically takes one of several forms:

1

Photo/video compilations: Collect photos or clips of Drake in poses that could be read as feminine or "baddie"-like. Set them to music (often the Metro Boomin beat) and title the video something like "BBL Drake aesthetic" or "proof Drake got a BBL."

2

The catchphrase: Drop "BBL Drizzy" or "BBL Drake" as a punchline whenever Drake does something perceived as soft, glamorous, or over-the-top.

3

The beat: Rap or freestyle over Metro Boomin's "BBL Drizzy" instrumental, usually with lyrics roasting Drake.

4

Reaction format: Use "I'm feeling like BBL Drake" as a caption when posting photos of yourself feeling confident or acting extra.

Cultural Impact

BBL Drake tapped into two larger cultural conversations. First, the meme forced a public discussion about male cosmetic surgery in hip-hop, a genre where machismo runs deep. The fact that BBL accusations could be weaponized as an insult in a rap beef showed how stigmatized cosmetic procedures still are for men, even as they're normalized for women.

Second, the meme's 2024 revival demonstrated how internet jokes can become ammunition in real artistic rivalries. Rick Ross, Metro Boomin, and Kendrick Lamar all incorporated BBL Drake into what media outlets like The New York Times and Rolling Stone called one of hip-hop's most significant feuds in years. The meme jumped from TikTok comedy to actual chart-topping music.

Drake's decision to rap over the BBL Drizzy beat rather than ignore it was notable. By using the instrumental on Sexyy Red's "U My Everything," he attempted to reclaim the joke rather than let it define him.

Fun Facts

Drake never publicly confirmed or denied the BBL rumors. His silence became part of the joke itself.

Dr. Miami, one of the most famous BBL surgeons in the world, went on TikTok specifically to say he had nothing to do with Drake's alleged procedure.

The original October 2020 knee injury that sparked the first jokes was reportedly sustained while guarding Steph Curry during a casual basketball game.

Drake rapping over the very beat created to mock him (Metro Boomin's "BBL Drizzy") on Sexyy Red's track was one of the more unexpected moves in the 2024 beef.

The meme existed for nearly four years before Rick Ross gave it the catchy "BBL Drizzy" branding that made it inescapable.

Derivatives & Variations

"BBL Drizzy" beat by Metro Boomin

Released on SoundCloud, this instrumental became a standalone viral phenomenon with hundreds of community remixes and freestyles[1].

"BBL Effect" TikToks

A broader TikTok trend describing personality and wardrobe changes people supposedly undergo after getting a BBL, with Drake used as the prime male example[2].

Rick Ross diss content

Multiple videos and tweets from Rick Ross using the "BBL Drizzy" moniker as part of his ongoing trolling of Drake during the Kendrick beef[1].

"Meet The Grahams" reference

Kendrick Lamar's diss track incorporated the BBL rumors into a broader attack on Drake's character[1][4].

Frequently Asked Questions

Bbl Drake

2020Catchphrase / video compilation / music memesemi-active

Also known as: BBL Drizzy · Brazilian Butt Lift Drake

BBL Drake is a 2021 TikTok meme of rapper Drake in feminine poses joking about an unverified Brazilian Butt Lift, revived in 2024 as "BBL Drizzy" during his feud with Kendrick Lamar.

BBL Drake is an internet meme built around unverified rumors that Canadian rapper Drake underwent a Brazilian Butt Lift (BBL) cosmetic procedure. The joke started gaining traction in late 2020 and exploded on TikTok in mid-2021, with users compiling photos and videos of Drake in supposedly "feminine" poses as comedic evidence. The meme got a second life in April 2024 when rapper Rick Ross weaponized the phrase "BBL Drizzy" during the Drake vs. Kendrick Lamar beef, spawning a viral beat by Metro Boomin and pulling the joke into one of hip-hop's biggest feuds.

drake memes hip hop memes bbl memes rap beef memes tiktok sound trends

Overview

The BBL Drake meme centers on the running joke that rapper Aubrey "Drake" Graham secretly got a Brazilian Butt Lift, a cosmetic surgery that transfers fat to the buttocks for a fuller shape. Meme creators compile cherry-picked photos and videos of Drake in poses they characterize as effeminate or "baddie"-like, presenting them as tongue-in-cheek "proof" of the alleged procedure. The humor plays on the contrast between Drake's status as a major male rapper and the BBL's strong association with female celebrities like Kim Kardashian, Cardi B, and Kylie Jenner.

The meme exists in two distinct waves. The first wave (2020-2021) was a TikTok-driven compilation trend. The second wave (2024) was fueled by the Drake-Kendrick Lamar feud, when "BBL Drizzy" became both a diss and a viral song.

The earliest BBL Drake jokes appeared on Twitter in October 2020 after Drake posted an Instagram Story showing himself in bed with a cast on his knee, captioned "New challenge unlocked". He had reportedly injured himself playing basketball with Steph Curry. Twitter users mocked the injury, with many refusing to believe it was a basketball-related issue and joking that Drake was actually recovering at "the BBL recovery center".

Earlier seeds existed before the meme fully formed. Diss tracks from Joe Budden in 2016 and Pusha T in 2018 both alluded to Drake possibly having cosmetic work done. But those references stayed within hip-hop insider circles and didn't cross over into mainstream meme culture.

The real catalyst came in early 2021 when Drake posted a series of Instagram photos and Boomerang videos, including a now-infamous towel-clad clip that fans latched onto as suspicious. Social media users began circulating side-by-side photo comparisons and pointing to what they claimed were signs of surgical enhancement.

Origin & Background

Platform
Twitter (initial jokes), TikTok (viral spread)
Key People
Unknown, Rick Ross, Metro Boomin
Date
2020

The earliest BBL Drake jokes appeared on Twitter in October 2020 after Drake posted an Instagram Story showing himself in bed with a cast on his knee, captioned "New challenge unlocked". He had reportedly injured himself playing basketball with Steph Curry. Twitter users mocked the injury, with many refusing to believe it was a basketball-related issue and joking that Drake was actually recovering at "the BBL recovery center".

Earlier seeds existed before the meme fully formed. Diss tracks from Joe Budden in 2016 and Pusha T in 2018 both alluded to Drake possibly having cosmetic work done. But those references stayed within hip-hop insider circles and didn't cross over into mainstream meme culture.

The real catalyst came in early 2021 when Drake posted a series of Instagram photos and Boomerang videos, including a now-infamous towel-clad clip that fans latched onto as suspicious. Social media users began circulating side-by-side photo comparisons and pointing to what they claimed were signs of surgical enhancement.

How It Spread

The meme hit critical mass on TikTok in the summer of 2021. On July 18, TikTok users spliced together a video of Drake shaking his head with his hands on his hips alongside a selfie of Drake and Nicki Minaj, framing his body language as the "BBL effect" in action.

On August 3, TikTok user @stanthosh uploaded a compilation titled "BBL DRAKE AESTHETIC" featuring a series of effeminate photos and videos of Drake, including footage of a man resembling Drake walking down the street in drag. The video pulled in over 417,000 views within three weeks.

Four days later, on August 7, TikToker @makimaismymommy posted a video titled "HES SO FRUITY I CANT" that opened with a Boomerang clip and cycled through what the creator called Drake's most "fruity" moments. That video hit 2.7 million views in under three weeks, making it one of the highest-performing BBL Drake posts of the first wave.

Plastic surgeon Dr. Miami, who is frequently linked to celebrity procedures, addressed the rumors directly in a TikTok video. He denied any involvement and suggested the entire theory originated from a Twitter conspiracy.

The meme's second wave arrived in April 2024, tied directly to the Drake-Kendrick Lamar feud. After Kendrick released "Like That" in March 2024 and the beef escalated through multiple diss tracks, Rick Ross jumped in on Kendrick's side. Ross posted a series of social media clips calling Drake "BBL Drizzy" and claiming the rapper had fat-removal surgery to enhance his abs. He also tweeted the hashtag #BBLDrizzy, which went viral across platforms.

Producer Metro Boomin then released a beat titled "BBL Drizzy" on SoundCloud at 150 BPM. The instrumental became a massive hit on its own, inspiring countless remixes and freestyles. In a twist, Drake himself acknowledged the joke by rapping over the BBL Drizzy beat on Sexyy Red's track "U My Everything".

Kendrick Lamar also referenced the BBL rumors on his diss track "Meet The Grahams," rapping: "Don't pay to play with them Brazilians, get a gym membership". The line directly invoked the Brazilian Butt Lift connection.

Media

How to Use This Meme

The BBL Drake meme typically takes one of several forms:

1

Photo/video compilations: Collect photos or clips of Drake in poses that could be read as feminine or "baddie"-like. Set them to music (often the Metro Boomin beat) and title the video something like "BBL Drake aesthetic" or "proof Drake got a BBL."

2

The catchphrase: Drop "BBL Drizzy" or "BBL Drake" as a punchline whenever Drake does something perceived as soft, glamorous, or over-the-top.

3

The beat: Rap or freestyle over Metro Boomin's "BBL Drizzy" instrumental, usually with lyrics roasting Drake.

4

Reaction format: Use "I'm feeling like BBL Drake" as a caption when posting photos of yourself feeling confident or acting extra.

Cultural Impact

BBL Drake tapped into two larger cultural conversations. First, the meme forced a public discussion about male cosmetic surgery in hip-hop, a genre where machismo runs deep. The fact that BBL accusations could be weaponized as an insult in a rap beef showed how stigmatized cosmetic procedures still are for men, even as they're normalized for women.

Second, the meme's 2024 revival demonstrated how internet jokes can become ammunition in real artistic rivalries. Rick Ross, Metro Boomin, and Kendrick Lamar all incorporated BBL Drake into what media outlets like The New York Times and Rolling Stone called one of hip-hop's most significant feuds in years. The meme jumped from TikTok comedy to actual chart-topping music.

Drake's decision to rap over the BBL Drizzy beat rather than ignore it was notable. By using the instrumental on Sexyy Red's "U My Everything," he attempted to reclaim the joke rather than let it define him.

Fun Facts

Drake never publicly confirmed or denied the BBL rumors. His silence became part of the joke itself.

Dr. Miami, one of the most famous BBL surgeons in the world, went on TikTok specifically to say he had nothing to do with Drake's alleged procedure.

The original October 2020 knee injury that sparked the first jokes was reportedly sustained while guarding Steph Curry during a casual basketball game.

Drake rapping over the very beat created to mock him (Metro Boomin's "BBL Drizzy") on Sexyy Red's track was one of the more unexpected moves in the 2024 beef.

The meme existed for nearly four years before Rick Ross gave it the catchy "BBL Drizzy" branding that made it inescapable.

Derivatives & Variations

"BBL Drizzy" beat by Metro Boomin

Released on SoundCloud, this instrumental became a standalone viral phenomenon with hundreds of community remixes and freestyles[1].

"BBL Effect" TikToks

A broader TikTok trend describing personality and wardrobe changes people supposedly undergo after getting a BBL, with Drake used as the prime male example[2].

Rick Ross diss content

Multiple videos and tweets from Rick Ross using the "BBL Drizzy" moniker as part of his ongoing trolling of Drake during the Kendrick beef[1].

"Meet The Grahams" reference

Kendrick Lamar's diss track incorporated the BBL rumors into a broader attack on Drake's character[1][4].

Frequently Asked Questions