Ruby rabbit in pink dress asks Max how she looks and distorted Max replies 'beep beep lettuce'.

Beep Beep Lettuce

2016image macroclassic

Published October 28, 2026

Beep Beep Lettuce is an exploitable image macro from the Nick Jr. cartoon Max and Ruby, in which Max answers his sister Ruby's innocent question with the nonsense phrase 'beep beep lettuce.' Tumblr user daddymoseby posted the first known edit on February 23, 2016, and by May 2017 the words anchored a theme day on Reddit's r/me_irl.

exploitable templates dialogue edit memes tumblr memes childrens media memes nickelodeon memes

Overview

The standard template crops a scene where Ruby is dressed as Cinderella and asks Max some innocent question about her outfit. Edits replace Ruby's dialogue with crude, lowercase misspellings while Max's reply stays 'beep beep lettuce,' and Ruby closes with an angry or defeated reaction1. The humor sits on the gap between the toddler-friendly cartoon art and the deliberately coarse captions.

By late 2016, the three words broke loose from the Max and Ruby template entirely. Users started placing 'beep beep lettuce' into unrelated screenshots, bad acronyms, and shaggy-dog comic panels, so the phrase worked as a stand-alone punchline3. Urban Dictionary entries ran a side gag claiming Google translates the Japanese for 'your eyes are stars' as 'beep beep lettuce,' which fed later Reddit variations8.

Origin & Background

Platform
Tumblr (origin) / Reddit (viral spread)
Creator
daddymoseby
Date
2016

The source footage comes from 'The Glass Slipper,' a season-four episode of the Nickelodeon preschool show Max and Ruby that aired on January 20, 2010. Ruby plays Cinderella, which is why the meme always finds her in a ballgown and tiara2. Max, who speaks only in short bursts across the series, says nothing resembling 'beep beep lettuce' in the actual episode; the phrase is pure fan invention.

The earliest known edit went up on Tumblr on February 23, 2016, from user daddymoseby. The three-panel image has Ruby asking 'mex how do i luk in mai new pants,' Max replying 'beep beep lettuce,' and Ruby finishing with 'fuck why me'1. That post set the template every later version copies.

How It Spread

Two 'Beep Beep Lettuce' videos went up on YouTube on October 11, 2016. Hagen Herman's clip shows a man walking into a kitchen, drinking from a glass, then peeling his face off, while a second upload by YouTuber Wowza plays the Curb Your Enthusiasm theme over a still of Max5. Both passed 20,000 views within the following months3.

On February 18, 2017, Redditor gratticonfatti posted an iMessage screenshot to r/me_irl in which someone discovers that Google Translate renders 'your eyes are stars' as 'beep beep lettuce,' collecting over 16,000 upvotes and 220 comments4. The r/me_irl Meme Schedule closed out on May 29, 2017, with 'beep beep lettuce' as the day's required theme. Redditor stickfab used the words as the acronym for Sonic the Hedgehog's 'WEED' in a Bad Acronym edit6, and cutting_class ran a four-panel strip in which 'the stuff' handed over in a drug-deal envelope is the phrase itself7.

Timeline

2010-01-20

Max and Ruby airs 'The Glass Slipper' on Nick Jr., the source footage for the meme.

2016-02-23

Tumblr user daddymoseby posts the earliest known Beep Beep Lettuce edit.

2016-10-11

Two Beep Beep Lettuce videos uploaded to YouTube, by Hagen Herman and Wowza.

2017-02-18

Redditor gratticonfatti's Google Translate joke on r/me_irl collects over 16,000 upvotes.

2017-05-29

R/me_irl's Meme Schedule closes with a Beep Beep Lettuce theme day; stickfab and cutting_class post standout variants.

How to Use This Meme

To make one, keep the three-panel Max and Ruby cutout. Ruby's first bubble gets a misspelled, lowercase question, often about her clothes. Max's bubble always reads 'beep beep lettuce,' with no variation. Ruby's third bubble delivers a frustrated reaction, usually with profanity.

Frequently Asked Questions