Bill Gates is the American Microsoft cofounder who became a recurring internet meme figure through the 2010s, less through one iconic format than through several: an advice animal called Dreamy Bill Gates, the Steve Jobs vs. Bill Gates webcomic series, and a much-reshared 1994 clip of him leaping over an office chair on live TV1.

Around and between those specific formats, online joke culture about Gates keeps flipping between mocking his wealth and defending his philanthropy, with the same person cast as either a shady tech mogul or a saintly ex-CEO depending on who's telling the joke3.

For Dreamy Bill Gates, people typically drop the young-Gates-over-a-computer photo into an advice-animal template and add captions built around Microsoft, coding, or awkward-nerd flirtation puns. The chair-jump clip is more often used as a reaction video or GIF, dropped into any thread where someone unexpectedly performs a physical feat.