Bitches Love My Mustache This Time Im Really Gonna Do It — Pixel avatar of a mustachioed man in a green shirt with happy/sad profile fields reading 'Bitches

Bitches Love My Mustache This Time Im Really Gonna Do It

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Published August 12, 2026

Bitches Love My Mustache / This Time I'm Really Gonna Do It is a reaction image from a 2013 YouTube video by brutalmoose, showing a mustached SimTown character named Señor paired with the two absurd catchphrases as his happy and sad quotes. It spread on Reddit and Tumblr through the late 2010s and had a fresh viral moment on X in January 2025.

tonal whiplash memes reaction memes exploitable templates gaming delayed virality memes

Overview

Bitches Love My Mustache / This Time I'm Really Gonna Do It is a reaction image built from a single frame of the SimTown character creator, showing a mustached Latino character in a green shirt, black tie and black pants named Señor1. The screenshot captures two dialogue fields the player filled in for the character's happy and sad quotes, with the happy line reading 'Bitches love my mustache' and the sad line reading 'This time I'm really gonna do it'4.

The extreme tonal split between the two captions, one a goofy boast and the other a line that reads as an ominous relapse or suicide threat, is what made the frame stick as a shorthand for emotional whiplash. Users typically post it as-is or edit it, swapping Señor for other mustached characters while keeping the two-caption format intact6.

Origin & Background

Platform
YouTube (source) / Reddit, Tumblr (viral spread)
Creator
brutalmoose
Date
2013

On April 10th, 2013, YouTuber brutalmoose uploaded a playthrough of the 1995 city-builder SimTown, in which he built a character named Señor and typed the two now-famous lines into the 'When I'm happy I say' and 'When I'm sad I say' fields1. A tightly cropped screenshot from the 1:44 mark of that video, showing only Señor and the two boxes, is the actual image that started circulating on its own separately from the source clip.

How It Spread

The screenshot picked up steam on Reddit in the late 2010s. On July 17th, 2017, u/Redmond_64 posted it to r/2meirl4meirl, where it pulled in more than 530 upvotes2. Almost two years later, on June 13th, 2019, u/kweezie reposted it to r/me_irl and cleared 1,800 upvotes3.

Tumblr picked it up in May 2021. A since-deleted post from May 12th shared a low-quality copy of the image4, and the next day user batz uploaded an edited version that replaced Señor with Dr. Coomer from Half-Life, gathering over 650 notes5. In March 2023, iFunny user @The_Original_TC_Rater plugged both catchphrases into a 'Mood Meter' template alongside lines like Fuck It, We Ball, pulling in more than 3,300 smiles6.

The image had a fresh viral spike on January 2nd, 2025, when X user @Emberofhearts posted it with the caption 'Is it bad that I find this image genuinely hilarious still?' and hit over 282,000 likes within a day7.

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How to Use This Meme

Common convention is to keep the two-panel happy/sad structure with contrasting captions. People typically either leave Señor in place and swap the two quotes, or replace him with another mustached character like Dr. Coomer while keeping the original lines5. Some edits use just one of the two catchphrases on its own as a standalone reaction pinned to an unrelated image6.

Frequently Asked Questions