Brendan Frasers Alimony Just Fuck My Shit Up

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Brendan Fraser's Alimony Just Fuck My Shit Up is a 2015 4chan image macro that mocked the actor's mental state after his $900,000 alimony reduction petition. The joke pairs a mangled-hair photo edit of Fraser with the catchphrase "Just fuck my shit up," and later flipped into a sincere fan campaign to revive his acting career.

Overview

Brendan Fraser's Alimony Just Fuck My Shit Up is a running joke and image macro series that started on 4chan's /tv/ board in early 2015, mocking actor Brendan Fraser's mental state after his 2013 court petition to reduce his $900,000 annual alimony payments1. The format pairs a photoshopped picture of Fraser wearing the mangled hairstyle of dentist Gino DiGiannantonio from The Barber macro series with captions like "I-is he gonna make it?" and the phrase "Just fuck my shit up"4.

The joke sits at a weird crossroads of cruelty and genuine fan concern. Anonymous posts speculating that Fraser was depressed and suicidal flipped into an unironic 4chan campaign to "un-fuck his shit," with users signing petitions to push the actor back into casting3. A 2018 GQ profile later confirmed there was real sadness behind the sad Fraser jokes, publishing Fraser's account of being inappropriately touched by former Hollywood Foreign Press Association president Philip Berk2.

How It Spread

On April 11, 2015 a dedicated /just/ board was created on 8chan for Fraser-related posts, and around the same window YouTuber Beavan Cotterhill uploaded a music video pushing the hashtags #savebrendanfraser and #unfuckhisshit into wider circulation5. The @SaveBrendanFraser Twitter account launched the following day, cataloguing edited photos of the actor and turning the boardroom joke into something closer to a fan brigade.

The bit picked up a second wind in December 2016 when YouTuber Cr1TiKaL reuploaded portions of an AOL BUILD interview in which Fraser looked visibly sad while discussing his Showtime role in The Affair, urging viewers to help make him "happy." That kicked off a Change.org petition titled "Bring Brendan Fraser back into film/television," which pulled in more than 11,200 signatures inside 48 hours3. A February 2018 GQ profile then reframed the whole joke publicly, and the piece hit the front page of Reddit's /r/movies within four hours2.

When Fraser's alimony obligations ended on January 31, 2019, the boards inverted the meme's tone by celebrating the moment as "UNJUST," with YouTuber Cr1TiKaL tweeting that "Brendan Fraser's alimony payments are finally over" and posts marking the day spreading across /fit/, /biz/, /pol/ and /r/SaveBrendan4.

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