Caitlyn Jenner S Gender Transition

2015eventclassic

Caitlyn Jenner's Gender Transition refers to the June 2015 public debut of the former Olympic decathlete and Kardashian family patriarch as a transgender woman on the cover of Vanity Fair. The reveal broke Twitter follower records and sparked a wave of celebrity reactions, hashtag activism, and viral trolling that made it one of the defining social media moments of the year.

Overview

Caitlyn Jenner's Gender Transition refers to the June 1st, 2015 public unveiling of the former Olympic gold medalist, previously known as Bruce Jenner, as a transgender woman on the cover of Vanity Fair1. The Annie Leibovitz cover shoot showed Jenner posing in a cream satin bodysuit under the headline 'Call Me Caitlyn,' and it ran alongside a long-form profile titled 'Introducing Caitlyn Jenner'1.

The reveal quickly turned into a full-blown internet event. Within hours of Jenner launching the @Caitlyn_Jenner Twitter account, the cover image, the hashtags #CallMeCaitlyn and #CaitlynJenner, and a wave of celebrity reactions were trending worldwide2. Because Jenner was already tabloid famous through Keeping Up with the Kardashians, the transition played out across gossip media, sports media, and social platforms all at once.

How It Spread

The @Caitlyn_Jenner account passed one million followers in roughly four hours, breaking a Guinness record previously held by then-U.S. President Barack Obama2. Twitter users also noticed a strong resemblance between Jenner's styling and actress Jessica Lange, pushing Lange's name into the trending list alongside Jenner's; when reached by The Daily Beast, Lange, who said she did not use the internet, replied, 'That's so wonderful'3.

Celebrity reactions turned into their own mini news cycle. Former Nickelodeon star Drake Bell tweeted 'Sorry….still calling you Bruce' before deleting the post and being widely dragged online4. Snoop Dogg posted an Instagram meme calling the transition a 'science project,' and producer Timbaland shared a Facebook image macro reading 'His momma named him Bruce, Imma call him Bruce,' which was shared more than 1,670 times2.

The backlash pipeline was equally online-native. A Change.org petition to revoke Jenner's 1976 Olympic decathlon medals collected over 12,000 signatures within days, but The Daily Dot reported it was actually seeded by users of 4chan's /b/ board as a troll campaign5. When ESPN gave Jenner the Arthur Ashe Courage Award at the July 15th, 2015 ESPYs, opponents pushed the #BoycottESPN hashtag, which had been tweeted 1,062 times by June 4th2.

How to Use This Meme

This is a historical viral event rather than a remixable image macro, so 'using' it typically means referencing the Vanity Fair cover, the 'Call me Caitlyn' caption, or the 4-hour Twitter follower record when discussing celebrity coming-out moments or high-profile transitions. The Timbaland 'Imma call him Bruce' image macro circulated on its own as a reaction template in 2015, though it is often cited as an example of hostile response rather than a friendly meme2.

Frequently Asked Questions