Charlie The Unicorn
Charlie the Unicorn is a 2005 animated Flash short by Jason Steele of FilmCow about a reluctant unicorn whose two hyperactive friends drag him to 'Candy Mountain,' where he gets knocked out and wakes up with his kidney stolen. The original spawned three YouTube sequels and became a widely quoted piece of mid-2000s internet animation.
Overview
Charlie the Unicorn is an animated Flash series created by Jason Steele of FilmCow, following a reluctant unicorn named Charlie whose two hyperactive pink and blue unicorn friends drag him into surreal quests3. The first short ends with the pair luring Charlie into 'Candy Mountain,' where he gets knocked out and wakes up with a kidney missing1. Its Candy Mountain song and quotable lines like 'Shun the non-believer' spread across mid-2000s message boards as standalone catchphrases4.
How It Spread
How to Use This Meme
The main way people invoke Charlie the Unicorn is by quoting the shorts, especially 'Shun the non-believer!' and the Candy Mountain song4. The Candy Mountain setup often gets referenced when someone is being lured into an obvious trap.