What is Cyber Monday?

It is the online shopping event held on the Monday after US Thanksgiving, when retailers push holiday discounts across their websites and apps[3].

Where did Cyber Monday come from?

It was pitched in November 2005 by executives at Shop.org, the digital commerce arm of the National Retail Federation, to name the surge in online orders that lands the Monday after Thanksgiving[3].

What does Cyber Monday mean?

The name refers to the spike in "cyber" (online) shopping that happens when workers log back on the Monday after the Thanksgiving weekend[10].

How do you use Cyber Monday?

Shoppers typically browse retailers' dedicated Cyber Monday pages for time-limited discounts on electronics, apparel, and gifts, often placing orders from work desktops during the day[4].

Is Cyber Monday still popular?

As of the 2013 season Comscore called it the heaviest US online spending day in history at $1.735 billion in desktop sales, and outlets like The Verge still publish annual deal roundups for it[1][9].

Who coined the term Cyber Monday?

Ellen Davis, then Senior Vice President of the National Retail Federation, is credited with introducing the phrase in a Shop.org press release dated November 21, 2005[3].

When was Cyber Monday first mentioned in print?

The earliest known print use was in the New York Times article "Ready, Aim, Shop," published November 19, 2005, according to Word Spy[3].

How much money is spent on Cyber Monday?

Spending grew from $608 million in 2006[2] to $846 million in 2008[5] to $1.735 billion in desktop sales by 2013[1].

When did Cyber Monday first break the billion-dollar mark?

Cyber Monday first crossed a billion dollars in single-day online spending in 2010, then reached $1.25 billion in 2011, per Comscore[7].

How is Cyber Monday different from Black Friday?

Black Friday is the in-store shopping rush the day after Thanksgiving, while Cyber Monday is its online-focused counterpart held the following Monday[3].

Cyber Monday

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Cyber Monday is the US online shopping event held the Monday after Thanksgiving, pitched in 2005 by executives at Shop.org to give holiday shoppers an extension of Black Friday sales on the web. From a $608 million debut in 2006 it grew into one of the largest single-day e-commerce events on record, topping $1.7 billion in desktop sales by 2013.

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Overview

Cyber Monday is the name given to the Monday after US Thanksgiving, when online retailers push aggressive holiday discounts aimed at shoppers logging back on after the long weekend3. It sits opposite Black Friday, the in-store shopping rush the day after Thanksgiving, and is now observed by big-box chains, dedicated e-commerce brands, and small independent sellers alike.

The event is US in origin, but similar Cyber Monday promotions run in Canada, the UK, and other markets, and retailers typically stretch pricing across the full weekend either side of it. Consumer tech outlets like The Verge treat the day as a second wave of holiday deals for shoppers who missed early Black Friday pricing or held out for steeper discounts9.

How It Spread

The label started tracking real money by year two. Comscore reported that Cyber Monday 2006 pulled in $608 million in US online retail spending, up 26 percent over the equivalent day in 2005 and the first single day in e-commerce history to break the $600 million mark2. Shop.org's promotional hub CyberMonday.com drew roughly 300,000 US visitors that day, on par with a leading price-comparison shopping engine's average daily traffic.

Growth kept stacking year over year. Cyber Monday 2007 brought in $733 million, then a season-high day for online holiday spending4. The 2008 edition climbed to $846 million despite a wider retail slump, ranking second only to Green Monday 2007 at that point5. Cyber Monday 2009 matched the all-time single-day record of $887 million set on December 9, 2008, driven by a 6 percent jump in online buyers to 8.7 million6.

The 2010s pushed the numbers into ten figures. Cyber Monday first cleared the billion-dollar mark in 2010, then hit $1.25 billion in 20117 and $1.46 billion in 20128, both flagged by Comscore as the heaviest online spending days recorded at their time. In 2013 desktop spending on Cyber Monday reached $1.735 billion, an 18 percent year-over-year jump1. Retailers by that point were bleeding Cyber Monday deals into the Thanksgiving weekend, and the full five-day window from Thanksgiving through Cyber Monday brought in $5.3 billion online1.

How to Use This Meme

Retailers typically launch dedicated Cyber Monday landing pages, email blasts, and app push notifications ahead of the Monday after US Thanksgiving, offering time-limited discounts on electronics, apparel, and gifts9. A common convention among shoppers is to compare prices against the previous weekend's Black Friday deals and place orders from work desktops or mobile devices, a behavior Comscore identified early when it found 45.5 percent of holiday-season online spending in November 2007 came from work locations, edging out home shopping at 44.1 percent4.

Cultural Impact

Comscore built annual holiday coverage around Cyber Monday, publishing headline year-over-year growth numbers for the day every December1. Consumer tech outlets including The Verge publish Cyber Monday deal roundups every season, treating it as an editorial event on par with product launches9. The naming pattern also seeded related retail dates such as Green Monday, the December shopping day that briefly held the single-day online spending record in 2007 with $881 million, before Cyber Monday reclaimed the top spot in 20095 6.

Derivatives & Variations

Green Monday, the second Monday of December shopping event that briefly held the all-time single-day online spending record with $881 million in 2007[5].

Frequently Asked Questions

References (10)