Elon Musk Buys And Deletes
Elon Musk Buys And Deletes is an image macro format from October 2018 that mocks up fake news headlines claiming Musk has purchased something and eliminated it. The template took off after Musk himself tweeted the original Fortnite version, spawning countless variants swapping in different targets and outcomes.
Overview
Elon Musk Buys And Deletes is a fake news headline format where a mocked-up article claims the Tesla founder has bought some product, franchise, or concept and then wiped it from existence1. The image is styled to look like a legitimate MarketWatch story, complete with a photo of Musk and a fabricated pull quote justifying the deletion3.
The joke works because it plays on Musk's public image as an extravagant billionaire who buys things impulsively, paired with a wish-fulfillment punchline aimed at whatever the poster dislikes that week. Remixes swap out the target, sometimes with photoshopped visuals to match the new subject5.
How It Spread
How to Use This Meme
The template typically starts with a screenshot styled after a real news outlet, often MarketWatch, with Musk's headshot and a headline in the pattern "Elon Musk buys X and [deletes/releases/restores] it." A fake quote attributed to Musk usually appears below the headline explaining his reasoning in absurd terms. Photoshopped variants sometimes swap the headshot for a costumed version of Musk to match the subject.
Frequently Asked Questions
References (5)
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