Furby

1998character / subcultureclassic

Furby is the fuzzy, owl-like robotic toy Tiger Electronics released in 1998, later reborn online as both Tumblr nightmare-fuel and the Long Furby, a stretched-torso art doll started by user furbyfuzz in 2018. Once the must-have holiday toy of the late 90s, Furby now sits at the intersection of 90s nostalgia and cursed internet craft.

Overview

Furby is a fuzzy, beaked robotic toy that looks like an owl crossed with a couple of other animals, built by Tiger Electronics under Hasbro and put on shelves in 19983. Over its first three years it sold more than 40 million units and became one of the first successfully marketed domestic robots for consumers3.

The toy shipped with a small vocabulary and was designed to gradually swap its own "Furbish" gibberish for English words, which fed an urban legend that Furbies were secretly recording households. The NSA reportedly banned them from Fort Meade over fears staff would take them home and the toys would pick up classified conversation, though Tiger Electronics later clarified Furbies could not actually record anything3.

Online, Furby got a second life as reaction material. It sits inside 90s nostalgia posting but is treated more as nightmare fuel than warm childhood memory, thanks in large part to viral Tumblr stories from the mid-2010s3.

How It Spread

Furby's meme afterlife started on Tumblr. On October 14th, 2013, user "caseyanthonyofficial" (later renamed "theproblematicblogger") posted a short story about being kept awake as a kid by a voice in the room saying "play with me," only to work out later that it was a Furby3. The post pulled in over 260,000 notes within a year and a half3.

On February 10th, 2014, Tumblr user "piglii" shared a screenshot story about a cousin's screaming Furby watching them over Skype, which cleared more than 160,000 notes in a year3. Together the two posts locked in Furby's reputation online as an object of quiet childhood dread rather than a cute robot pet.

The subculture took a stranger turn in 2018 with Long Furby. On January 10th, 2018, Tumblr blog furbyfuzz posted an illustration of a Furby with an elongated wiener-dog torso, asking "What if Longcat was Furby?"2. On May 14th, the same account posted photos of an actual modified doll called "LongFurby," built from a Furby Buddy plush with a poseable spine sourced on eBay, which cleared 27,000 notes in three months32. Vice profiled the creator, a 23-year-old photography student turned wedding caterer who goes by Aloe, calling LongFurby the mother of her race at 15 ounces and three feet two inches long1. Daily Dot covered a follow-up Twitter version by @SomersetSews that pushed Long Furby out of Furby Tumblr and into cursed-image boards and weird Twitter, with custom Furbies being "rehomed" for as much as $400 each12.

How to Use This Meme

Long Furby is more craft project than image template. Makers typically start with a Furby Buddy plush (the small non-mechanical version), install a flexible poseable spine, then extend the body with matching fake fur before naming the finished creature and selling it on, a process the community calls "rehoming"12. The older Furby-as-nightmare-fuel format is simpler: a short first-person text post about a creepy childhood memory involving a Furby speaking on its own, often screenshotted from Tumblr and reposted across Twitter3.

Frequently Asked Questions