Garten of Banban

2023Gaming meme / ironic fandom / reaction imageactive

Published March 10, 2026 · Updated March 18, 2026

Also known as: GoB · Banban

Garten of Banban is an indie horror game developed by Euphoric Brothers that became one of the most mocked entries in the mascot horror genre when it launched in January 20231. Set in an abandoned kindergarten filled with feral mascot characters, the game drew immediate comparisons to Poppy Playtime for its near-identical premise, while its low production values and aggressive merchandising turned it into an ironic meme goldmine across YouTube, TikTok, and Reddit. The franchise pumped out eight chapters in under two years, generating a massive young fanbase and an equally vocal community of critics who embraced the game's perceived awfulness as comedy.

Overview

Garten of Banban, a first-person survival horror game where players explore "Banban's Kindergarten," an abandoned childcare facility populated by mascot monsters1. The player controls a parent searching for their missing child, using a drone to solve puzzles and avoid creatures like the titular Banban, Jumbo Josh, and Opila Bird. What makes the game a meme isn't really its horror. It's the combination of low-quality execution, shameless Poppy Playtime imitation, and day-one merchandise pushes that turned the entire franchise into a punchline.

The game's cast of brightly colored, intentionally unsettling mascots gave meme creators plenty of material. Jumbo Josh, a 517cm tall green humanoid with bulging eyes and a permanent grin, became a fan art staple. Opila Bird, a pink flamingo covered in handprints with bloodshot eyes, was mocked relentlessly for its absurd design. And Banban himself spawned a reaction GIF format that spread well beyond the game's own community.

Origin & Background

Platform
Steam (game release), YouTube / TikTok (meme spread)
Creator
Ghepo and Faris of Euphoric Brothers
Date
2023

Canadian brothers Ghepo and Faris, operating as Euphoric Brothers, posted the first trailer for Garten of Banban on November 29, 2022, which pulled in over 268,000 views within four months1. The game launched as a free download on Steam on January 6, 2023, and hit Steam's front page the following day. It was also available on Google Play, the Apple App Store, and itch.io.

The concept borrowed heavily from the mascot horror template popularized by Five Nights at Freddy's and especially Poppy Playtime. An abandoned children's facility, formerly friendly mascots turned hostile, first-person puzzle exploration. The similarities were obvious enough that critics called it "a blatant rip-off of Poppy Chapter 1".

How It Spread

The game's spread happened through two parallel tracks: kids who genuinely loved it and internet users who found it hilariously bad.

January 2023: Within days of the Steam launch, memes appeared on Reddit. A post hit r/okbuddyretard on January 14, 20231. Two days later, the official @Euphoric_Bros Twitter account posted a version of the "First Time?" meme responding to criticism, which earned 8,100+ likes but was widely seen as tone-deaf given the plagiarism accusations1. The tweet itself became a meme.

YouTube coverage: Markiplier played through the game, pulling 2.6 million views in two months on his first video alone. Other Let's Players followed, many embracing an ironic tone. As Niche Gamer put it, "even the streamers who play it to make money are constantly making fun of it".

Rapid sequels: Euphoric Brothers maintained an aggressive release schedule. Chapter II dropped March 3, Chapter III on May 5, and Chapter IV on August 11, all in 2023. Chapter V was intentionally skipped as a narrative device. Chapter VI arrived December 20, 2023, and Chapter VII on May 10, 2024. Each release generated a new cycle of meme content.

TikTok explosion: The #gartenofbanban hashtag accumulated 37.2 million views, with content ranging from genuine fan animations to ironic commentary. The game's Roblox version, launched February 6, 2023, made it directly accessible to Roblox's young audience.

Mobile dominance: The free Google Play version hit over 12 million downloads, cementing the game's reach among younger players who couldn't access Steam.

Platforms

RedditTwitterTikTokInstagram
View on Google Trends

Frequently Asked Questions

References (1)

  1. 1