What is Henry Stickmin?

Henry Stickmin is a series of six choose-your-own-adventure Flash games (later remastered for Steam) starring a stick figure criminal, created by Marcus Bromander / PuffballsUnited starting in 2008.

Where did Henry Stickmin come from?

The first game, *Breaking the Bank*, was released on Newgrounds on August 27, 2008. The series became a major meme source when *The Henry Stickmin Collection* launched on Steam in August 2020.

What does Henry Stickmin mean?

Henry Stickmin is the name of the stick figure protagonist. The games revolve around his various criminal escapades, with players choosing actions that mostly lead to comedic fail screens.

How do you use Henry Stickmin memes?

The most popular format is the Distraction Dance, used as a bait-and-switch by editing the dance animation into unrelated videos. Fail screen templates and Charles Calvin quotes are also common formats.

Is Henry Stickmin still popular?

The Steam Collection maintains a 98-99% positive rating and steady sales. The meme formats, particularly the Distraction Dance, are widely recognized though no longer at their 2020 peak virality.

Who created Henry Stickmin?

Marcus Bromander, known online as PuffballsUnited, created and animated nearly the entire series solo. He co-founded Innersloth in 2015 with Forest Willard.

What is the Distraction Dance?

A dance sequence from *Fleeing the Complex* (2015) where Henry distracts guards by dancing to "Dance Mr. Funnybones." It went viral in August 2020 as a bait-and-switch meme similar to a Rickroll.

How is Henry Stickmin connected to Among Us?

Both are made by Innersloth. The Airship map in Among Us is based on the Toppat Clan Airship from the Henry Stickmin series, and both games contain Easter eggs referencing each other.

What is "This Is the Greatest Plan"?

A catchphrase from helicopter pilot Charles Calvin, who yells it while crashing his helicopter into obstacles. It became one of the most quoted lines from the series.

Will there be more Henry Stickmin games?

PuffballsUnited confirmed the series is finished with no plans for new entries, citing burnout from the three-year development of the Collection.

What happened to the original Flash games?

The Newgrounds Flash versions became inaccessible after Adobe retired Flash Player on December 31, 2020. Some are preserved through Flash emulators, and all are included in the Steam Collection.

How many fail screens are in Henry Stickmin?

There are 347 fail screens across all six games, each with a unique comedic message.

Henry Stickmin

2008Video game / reaction images / bait-and-switch video / catchphraseclassic

Published March 10, 2026 · Updated March 18, 2026

Also known as: Henry Stickmin Collection · Distraction Dance · Stickmin

Henry Stickmin is a series of Flash-based choose-your-own-adventure games created by Marcus Bromander (PuffballsUnited) starting in 2008 on Newgrounds. The games star a stick figure criminal navigating absurd scenarios through player choices, with most options leading to hilarious fail screens. The series became a major meme source in August 2020 when *The Henry Stickmin Collection* launched on Steam, spawning the Distraction Dance bait-and-switch meme, "This Is the Greatest Plan" quotes, and numerous fail screen templates that spread across YouTube, Reddit, TikTok, and Discord.

gaming flash animation memes newgrounds memes bait and switch memes exploitable templates

Overview

Henry Stickmin, a stick figure character who appears across six point-and-click adventure games. At each decision point, players choose from multiple options. The "correct" path advances the story, but almost every other choice triggers a FAIL screen with a short comedic message. The games are stuffed with pop culture references, from *JoJo's Bizarre Adventure* poses to *Dragon Ball* fusion dances to NES Zapper callbacks. With 347 total fail screens across the series, the sheer density of jokes made the games a goldmine for reaction images and quotable moments.

The stick figure art style keeps things simple, but the animation quality improved dramatically across the series. By the final entry, *Completing the Mission*, full cutscenes with custom music and multiple branching storylines gave players dozens of endings to discover.

Gallery

Origin & Background

Platform

Newgrounds (original games), Steam / YouTube / iFunny (meme spread)

Key People

Marcus Bromander / PuffballsUnited

Date

2008 (series debut), 2020 (meme peak)

Marcus Bromander, an American animator who goes by PuffballsUnited online, released the first game, *Breaking the Bank*, on Newgrounds on August 27, 2008. The premise was straightforward: Henry Stickmin tries to rob a bank, and the player picks how. Most choices end in cartoonish failure.

Bromander followed up with *Escaping the Prison* in April 2010, which hit 3.2 million views on Newgrounds. Three more entries followed over the next five years: *Stealing the Diamond* (2011), *Infiltrating the Airship* (2013), and *Fleeing the Complex* (2015). Every installment from the second game onward hit Newgrounds' front page and topped the Weekly Users' Choice rankings.

In 2015, Bromander co-founded Innersloth with Forest Willard, the studio that would later create Among Us1. After three years of development, *The Henry Stickmin Collection* launched on Steam on August 7, 2020, bundling remastered versions of all five original games plus the brand-new finale *Completing the Mission*.

How It Spread

The Steam Collection's launch in August 2020 triggered the main meme wave. The game earned a 98-99% positive rating ("Overwhelmingly Positive") from over 55,000 reviews and sold roughly 1.39 million copies.

Major YouTubers including Markiplier and Jacksepticeye posted let's-play videos that introduced the series to millions of new viewers. The timing proved significant: the Collection's release happened right as Among Us was beginning its own massive surge in popularity, and coverage of the Henry Stickmin games helped draw attention to Innersloth's other title1.

The Distraction Dance became the breakout meme. The dance originates from *Fleeing the Complex* (2015), where Henry wiggles and grooves to "Dance Mr. Funnybones" (a track composed by Bromander himself) to distract prison guards. On August 11, 2020, iFunny user RonaldUlyssesSwanson_ posted an ironic demotivational poster captioned "You have been distracted, repost this to distract someone else," which received over 34,700 smiles in ten days. A green screen template uploaded to YouTube on August 18 pulled 112,000 views in two days. The dance quickly became a bait-and-switch format similar to a Rickroll, with users editing the dance into unexpected contexts across Twitter, Reddit, Instagram, TikTok, and Discord.

Charles Calvin, a helicopter pilot who appears in the later games, became a fan-favorite character. His habit of yelling "This Is the Greatest PLANNNNN!" while crashing his helicopter into obstacles turned into a widely quoted catchphrase. The "Valiant Hero" ending of *Completing the Mission*, where Charles sacrifices himself to save Henry, generated emotional reaction videos and compilations on YouTube and TikTok, catching viewers off guard with genuine pathos in an otherwise comedy series.

The fail screen format also took off as a meme template on Imgflip and similar generators, with users creating custom fail messages for real-life situations.

Platforms

RedditTwitterTikTokInstagram

Timeline

2020

Henry Stickmin first appears online

2020

Gains traction on social media

2021

Reaches peak popularity

2022-01-01

Henry Stickmin reached mainstream popularity and media coverage

2023-01-01

Brands and companies started using Henry Stickmin in marketing

View on Google Trends

Frequently Asked Questions

References (2)

1
Among Usencyclopedia
2
Henry Stickmin - Urban Dictionarydictionary