Gentlemen
Gentlemen is a Team Fortress 2 voice line spoken by the Spy character that grew into a widely edited image macro showing Spy with a mouthful of lit cigarettes. The joke first spread on 4chan in early 2008 and picked up new fuel when Valve's Meet the Spy short landed in 2009.
Overview
Gentlemen has two linked pieces that fans usually treat as one bit. The first is a spoken line from Team Fortress 2's Spy, who drawls a slow "Gentlemen…" as a voice command and as the opening beat of Valve's promotional short for the character2. The second is an image macro showing the Spy in his balaclava with a huge bundle of lit cigarettes crammed into his mouth, cherries glowing3.
The picture works as an exploitable template. Editors swap the Spy for other characters or trade the cigarettes for pens, syringes, weapons, food, or anything else that will visually cram into a face3. The catchphrase itself often runs on top of the image or gets used on its own as a smug, mock-formal greeting in Team Fortress fan spaces and general chan threads1.
How It Spread
How to Use This Meme
The classic Gentlemen edit takes the Team Fortress 2 Spy and jams a fan of lit cigarettes into his mouth, typically kept in the original comic-book art style. To make your own, swap either half of that: change the character (any recognizable face works, though villain-coded or smug characters land best) or change the object (pens, needles, guns, snacks, tools). The "Gentlemen…" caption is often added on top, drawn out with an ellipsis to match the Spy's delivery in Meet the Spy2. The line also works on its own as a smug or sarcastic greeting in chat and forum posts1.