Goodnight Sweet Prince
Goodnight Sweet Prince is a Shakespeare-derived farewell phrase that 4chan and YTMND users repurposed in the mid-2000s to caption fake celebrity death image macros, usually pairing one famous person's photo with another's name. The bait format spread through /b/ and Reddit and became a running gag whenever a public figure actually died.
Overview
Goodnight Sweet Prince is a mock-mourning caption that image board users slap onto photos of celebrities to fake their deaths. The joke depends on a mismatch: the photo shows one person, the name and birth-death dates below belong to somebody else entirely, and the caption acts as a straight-faced eulogy1. Urban Dictionary contributors documented the format as far back as 2008, noting that a corresponding picture almost always accompanies a non-matching name2.
The format grew out of the phrase's earnest use as an actual farewell. On 4chan's /b/ board it flipped between sincere memorial and outright troll depending on who had died that week3. Readers in on the gag get the punchline; anyone unfamiliar might briefly believe a celebrity has passed away, which is the entire point.
How It Spread
How to Use This Meme
Making one typically involves picking a photo of a celebrity who is very much alive, adding their name plus fake life dates ("1990 to 2008"), and finishing with "Goodnight, Sweet Prince" in serif text at the bottom. The core prank is the identity swap: the pictured person and the named person are two different celebrities, often loosely resembling each other2. Sincere uses still happen when a public figure actually dies, which is why the format keeps working.