Where did Gucci Morty come from?

Instagram user blephin_ posted the first known edit on August 16th, 2026, and the image picked up over 100,000 likes in about eight days[1][7].

What does Gucci Morty mean?

The joke treats a goofy redraw of Morty as a serious style icon with immense aura, hyping the character up in a deliberately absurd way[7].

How do you use Gucci Morty?

People post the base image or short video edits like the fish-tank clip by @keepitmovingbro_ with captions praising Morty's aura[3][2].

Is Gucci Morty still popular?

As of late August 2026 the meme is still trending, with recent posts like @FriskWolfie_'s fake Fortnite tweet pulling over 23,000 likes in a day[5].

Gucci Morty

2026image macrotrending

Published August 25, 2026

Gucci Morty is an edited image of Morty Smith from Rick and Morty, redrawn with short dark hair, skinny jeans and a Gucci T-shirt. The image took off in August 2026 through ironic aura posts, video edits and fan art on Instagram, TikTok and X.

rick and morty memes fan art memes fashion aesthetic memes character design memes 2026 memes

Overview

Gucci Morty, a fan-made redesign of Morty Smith from the animated series Rick and Morty1. In this version, the usually anxious teenager is drawn with a short, dark haircut, skinny jeans and a Gucci-branded T-shirt, giving him an ironic high-fashion streetwear look7. The image started circulating on Instagram in mid-August 2026 and jumped to TikTok and X within days2.

TikTok

Most Gucci Morty posts hype the character up for having immense "aura," treating the goofy edit as if it were a genuine style icon7. Adjacent formats include AI-generated variants, fan art, and imagined Gucci versions of other Rick and Morty characters like Rick, Summer and Jerry.

Gucci Morty

Overview

Frequently Asked Questions

References (7)