Gucci Morty
Gucci Morty is an edited image of Morty Smith from Rick and Morty, redrawn with short dark hair, skinny jeans and a Gucci T-shirt. The image took off in August 2026 through ironic aura posts, video edits and fan art on Instagram, TikTok and X.
Overview
Gucci Morty is a fan-made redesign of Morty Smith from the animated series Rick and Morty1. In this version, the usually anxious teenager is drawn with a short, dark haircut, skinny jeans and a Gucci-branded T-shirt, giving him an ironic high-fashion streetwear look7. The image started circulating on Instagram in mid-August 2026 and jumped to TikTok and X within days2.
Most Gucci Morty posts hype the character up for having immense "aura," treating the goofy edit as if it were a genuine style icon7. Adjacent formats include AI-generated variants, fan art, and imagined Gucci versions of other Rick and Morty characters like Rick, Summer and Jerry.
Origin & Background
How It Spread
How to Use This Meme
A typical Gucci Morty post takes the base image, the short-haired Morty in a Gucci tee and skinny jeans, and pairs it with captions that ironically praise his aura or style7. Video edits often set the image against absurd backdrops like fish tanks or slow mouse-swipe reveals, while photo-based versions place the character next to a real person mimicking the outfit36.