Bowsette

2018fan characterclassic

Published August 16, 2026

Bowsette is a fan-made gender-bent Bowser imagined as a Peach-styled human woman by way of the Super Crown item from New Super Mario Bros. U Deluxe. Twitter artist @ayyk92 posted the original comic on September 19th, 2018, and within a week the character blew up across Japanese and Western art communities, hitting the top of Twitter Japan's trending list.

fan art memesmarionintendo memescharacter design memesjapanese internet memes

Overview

Bowsette is a fan-made character depicting Nintendo's villain Bowser transformed into a curvy human woman by the Super Crown item from New Super Mario Bros. U Deluxe3. She's usually drawn with blonde hair, small black horns, a spiked black dress, a turtle shell on her back, and Peach-styled facial features. In Japanese fandom she's called Koppa Hime (クッパ姫), literally 'Princess Bowser'1 (translated from Japanese).

The character is not official. Nintendo told Japanese news site J-Cast in September 2018 that the company had 'no comment' about the fan trend1 (translated from Japanese). Fans generally treat her as a Rule 63 gender-bent take on Bowser4.

Origin & Background

Platform
Twitter
Creator
Haniwa
Date
2018

On September 13th, 2018, Nintendo held a Direct presentation announcing New Super Mario Bros. U Deluxe for the Nintendo Switch, which included a new item called the Super Crown that lets Toadette transform into a Peach lookalike called Peachette1 (translated from Japanese). Six days later, on September 19th, Twitter artist @ayyk92 (also known as Haniwa) posted a four-panel comic in which Peach rejects both Mario and Bowser, prompting Bowser to swipe the Super Crown and turn into a Peach-styled woman who then starts dating Mario3. By September 25th, J-Cast News reported the comic had pulled over 77,000 retweets and 173,000 likes1 (translated from Japanese).

How It Spread

The Japanese hashtag #クッパ姫 climbed to the top of Twitter Japan's trending list, jumping from 400,000 to over 1 million tweets in under six hours on September 24th. Pixiv logged more than 1,400 Bowsette illustrations between September 23rd and midday on September 25th1 (translated from Japanese).

Established manga artists jumped in, including One-Punch Man remake illustrator Yusuke Murata and Poputepipikku author Bukubu Ohkawa1. Voice actor Ray Chase posted a September 26th clip of his girlfriend Julia McIlvaine performing Bowsette voice lines, pulling over 8,800 likes in 48 hours3.

In January 2019, Haniwa announced that Pixiv and NicoNico had sent her a glass trophy honoring Bowsette as the 20th most popular internet trend of 20182. The award arrived on the same day New Super Mario Bros. U Deluxe launched2.

Frequently Asked Questions

Bowsette

2018fan characterclassic

Published August 16, 2026

Bowsette is a fan-made gender-bent Bowser imagined as a Peach-styled human woman by way of the Super Crown item from New Super Mario Bros. U Deluxe. Twitter artist @ayyk92 posted the original comic on September 19th, 2018, and within a week the character blew up across Japanese and Western art communities, hitting the top of Twitter Japan's trending list.

fan art memes mario nintendo memes character design memes japanese internet memes

Overview

Bowsette is a fan-made character depicting Nintendo's villain Bowser transformed into a curvy human woman by the Super Crown item from New Super Mario Bros. U Deluxe3. She's usually drawn with blonde hair, small black horns, a spiked black dress, a turtle shell on her back, and Peach-styled facial features. In Japanese fandom she's called Koppa Hime (クッパ姫), literally 'Princess Bowser'1 (translated from Japanese).

The character is not official. Nintendo told Japanese news site J-Cast in September 2018 that the company had 'no comment' about the fan trend1 (translated from Japanese). Fans generally treat her as a Rule 63 gender-bent take on Bowser4.

Origin & Background

Platform
Twitter
Creator
Haniwa
Date
2018

On September 13th, 2018, Nintendo held a Direct presentation announcing New Super Mario Bros. U Deluxe for the Nintendo Switch, which included a new item called the Super Crown that lets Toadette transform into a Peach lookalike called Peachette1 (translated from Japanese). Six days later, on September 19th, Twitter artist @ayyk92 (also known as Haniwa) posted a four-panel comic in which Peach rejects both Mario and Bowser, prompting Bowser to swipe the Super Crown and turn into a Peach-styled woman who then starts dating Mario3. By September 25th, J-Cast News reported the comic had pulled over 77,000 retweets and 173,000 likes1 (translated from Japanese).

How It Spread

The Japanese hashtag #クッパ姫 climbed to the top of Twitter Japan's trending list, jumping from 400,000 to over 1 million tweets in under six hours on September 24th. Pixiv logged more than 1,400 Bowsette illustrations between September 23rd and midday on September 25th1 (translated from Japanese).

Established manga artists jumped in, including One-Punch Man remake illustrator Yusuke Murata and Poputepipikku author Bukubu Ohkawa1. Voice actor Ray Chase posted a September 26th clip of his girlfriend Julia McIlvaine performing Bowsette voice lines, pulling over 8,800 likes in 48 hours3.

In January 2019, Haniwa announced that Pixiv and NicoNico had sent her a glass trophy honoring Bowsette as the 20th most popular internet trend of 20182. The award arrived on the same day New Super Mario Bros. U Deluxe launched2.

Frequently Asked Questions