Happy Cat / I Can Has Cheezburger

The source photograph came from the website of a Russian cat food company called Happy Cat. The image appeared on their site as early as 2003, showing a British Shorthair with a distinctive grin4. The company went out of business at some point after the image spread online1.

There are conflicting accounts about the cat's identity. Some sources say Happy Cat was a British Shorthair named Frank, born in 1994, who died on November 16, 20071. A blog post from a user called corpuscola claims the cat's name was actually Misha and that it was born in 20034. Neither claim is definitively verified.

The image was brought to the Something Awful forums around 2003 by a user identified as FancyCat (or "Fancy Cat" as two words). While no archived post from this specific user survives, the YTMND Wiki and multiple other sources point to Something Awful as the birthplace of the meme3. A user named "Fancy Cat" with a 2002 registration date exists on Something Awful, though their post history is incomplete4. The earliest verifiable Something Awful appearance was on May 12, 2004, in an article called "The Grocery Gauntlet" by Reid "Frolixo" Paskiewicz4.

In 2004, a Something Awful user known as Jer fought a parking ticket with a rambling appeal letter that included a page with Happy Cat and the caption "oh god how did this get in here I am not good with computers"1. That phrase became a meme of its own, used ironically to feign technological incompetence4.

The "I Can Has Cheezburger?" image is widely considered the first LOLcat, or at least the image that brought the format to mainstream attention3. Before this meme, captioned image humor was mostly confined to forums like Something Awful and 4chan. After it, the format spread everywhere.

The website's $2 million acquisition in 2007 proved that internet memes could be monetized at scale5. Ben Huh told CNET in 2008 that the key question was whether they could "pump out memes" and "popularize memes" beyond a single hit6. The Cheezburger Network's expansion into FAIL Blog and Know Your Meme created a template for viral content businesses that influenced later platforms.

The Impact font, already standard on Something Awful, became the universal meme typeface partly through I Can Has Cheezburger's LOL Builder tool, which set it as the default5. The site also popularized the top-and-bottom caption format that dominated image macros for the next decade.

LOLwork, the Bravo reality series about the Cheezburger office, brought meme culture to cable television audiences5. The two published books brought LOLcats into physical retail spaces, making them visible to people who might never visit the website5.

Happy Cat's journey from a Russian cat food ad to the foundation of an internet media empire spans some of the most formative years of meme culture. The story begins mundanely: a cat food company in Russia used a photo of a smiling British Shorthair on their website around 20034. The company's name, "Happy Cat," gave the meme its name, though the brand itself folded and left no lasting trace beyond the single image1.

Something Awful forum users discovered the photo and made it their own. The site's community, known as "goons," were prolific at finding odd images and turning them into running jokes. FancyCat, a forum member, is credited with bringing the image to the community's attention3. Goons created Photoshop edits, spliced the cat's head onto other images, and even produced physical merchandise through SAMart3. But Something Awful had a culture of turning against its own memes. Posting Happy Cat eventually became risky, as moderators would ban users for relying on played-out jokes2.

The YTMND chapter added a darker backstory. When a video surfaced on shock site Ogrish showing a cat being set on fire, YTMND users organized to get the video removed. In the backlash, someone created a YTMND site featuring a play-by-play of the video set to Doom music. An outraged commenter declared that "not even Doom music" could make this acceptable, and the acronym NEDM was born2. Happy Cat's cheerful face became the counterpoint to the horror, an anti-cruelty mascot set to Coburn's upbeat track "We Interrupt This Program"2. The NEDM fad gave Happy Cat a cultural weight that went beyond simple comedy.

A Myspace user tried to profit from the image with a "Rude Kitty" merchandise line, slapping Happy Cat on shirts, bags, and stickers with generic captions. YTMND users found the operation and organized to get it shut down, viewing it as unauthorized exploitation of a community meme2.

The real turning point came on January 11, 2007. Eric Nakagawa, a Hawaiian software developer, saw the "I Can Has Cheezburger?" captioned version of Happy Cat and found it hilarious enough to build a website around5. The site he created with Kari Unebasami became a hub for user-submitted cat photos with lolspeak captions. The format was simple enough that anyone could participate: take a cat photo, add broken English text in Impact font, submit8.

The site's growth was explosive. Time magazine covered the LOLcat trend in June 2007, reporting that a Google search for "lolcat" returned over 3.3 million results9. The caption style, known as lolspeak, developed its own grammar: "can" for "can," "has" for "have," "ur" for "your," articles dropped entirely5. The language was designed to sound like a toddler or an animal attempting English7. It influenced enough people that a programmer created LOLCODE, an actual programming language based on lolspeak syntax9.

By 2008, the site averaged about 2 million daily page views and received roughly 8,000 submissions per day, though only about a dozen were published5. The community developed its own mythology: Ceiling Cat (a white cat peering through a hole), Basement Cat (its dark counterpart), the Lolrus and his "bukkit," and the weekly tradition of "Caturday"5. The site ran a wiki at SpeakLolSpeak.com until 2013 to document important lolspeak phrases5.

Ben Huh expanded the brand into the Cheezburger Network, adding FAIL Blog, Know Your Meme, and other properties. The Cheezburger office was even the subject of LOLwork, a reality TV series on Bravo that followed Huh and his staff5. Two books were published: *I Can Has Cheezburger?: A LOLcat Colleckshun* in 2008 and *How To Take Over The Wurld: An LOLcat Guide 2 Winning* in 20095.

The original cat reportedly died on November 16, 2007, living a quiet life under the assumed name Frank in an unspecified suburb2. By 2016, the Cheezburger Network was acquired by Literally Media5. By 2017, the site had transitioned away from user-generated content entirely, relying on a professional editorial team5. The academic hashtag #ICanHazPDF, used by researchers seeking papers behind paywalls, kept the lolspeak format alive in an unexpected context5.