I Smell Like Beef

2014viral videoclassic

Published August 31, 2026

"I Smell Like Beef" is a 2014 Vine of a young girl, Ava Ryan, matter-of-factly repeating the titular phrase, uploaded by her mother Katie. The six-second clip pulled 15 million loops on Vine and became one of the platform's most-quoted deadpan classics.

Overview

The clip works as pure absurdist deadpan: Ava, then a small child, stares slightly off-camera and repeats "I smell like beef" with the calm confidence of someone reading the weather1. Its short runtime and odd phrasing made it endlessly loopable on Vine, which was designed around six-second replays, and later gave it a second life as a soundboard clip and TikTok audio3.

Because the line is unusual but syntactically clean, it fits into the "child says something bizarre" corner of Vine nostalgia alongside clips like "Look at all those chickens." Editors have used the audio in animation memes, notably a 2019 animated version by YouTuber starface, and creepy remixes that slow or pitch-shift the sound circulate widely too1.

Origin & Background

Platform
Vine (original) / YouTube and TikTok (viral spread)
Creator
Katie Ryan and Ava Ryan
Date
2014

Katie Ryan posted the Vine on May 30, 2014, capturing her daughter Ava calmly repeating "I smell like beef" into the camera3. The six-second loop passed 15 million plays on Vine before the app was discontinued in 20171. The backstory stayed unexplained for nearly a decade until Katie shared a 2023 TikTok in which Ava said she'd been near her grandpa cooking steaks, noticed the meat looked pink, glanced at a similarly colored sunset, and decided the observation was "a poetic thing to say"2.

How It Spread

On November 7, 2014, Katie Ryan uploaded the full clip to YouTube, which passed 11 million views in the years after1. The next day it hit /r/videos and picked up around 3,000 upvotes, followed by a HuffPost write-up titled "This Child Smells Like Beef And Needs You To Know"3. Buzzfeed later included the Vine in a roundup of Ava's clips, and Twitter user @isafrias_ dropped it into a 2017 thread of classic Vines that pulled over 1,500 retweets and 4,100 likes3.

The audio kept circulating after Vine's shutdown through YouTube compilations and animation memes1. In July 2023, Katie Ryan posted a TikTok in which a now-older Ava explained the origin story and plugged a limited "I smell like beef" merch drop; the video pulled over 13 million views within two months2.

How to Use This Meme

The clip is typically used as a reaction audio or quote reply: people drop the six-second sound over unrelated footage where something looks or smells suspicious, or reply to a bad take with "I smell like beef" as a deadpan non sequitur. Edits often loop or pitch-shift the line for extra comic timing, and the phrase is sometimes paired with sunset or raw-meat visuals as a callback to Ava's own explanation.

Frequently Asked Questions