IndiHome Paket Phoenix promotional poster showing pricing tiers alongside a smiling employee in red uniform

IndiHome Paket Phoenix

2020viral videoclassic

Published October 28, 2026

IndiHome Paket Phoenix, also known as IndiHome Paket Streamix, is a parody Indonesian commercial featuring workers Mas Agus and Mas Pras pitching fake internet plans while dancing to a remix of Hendro Engkeng's "Goyang Ubur Ubur." An unknown Surabaya netizen uploaded the 30-second edit to YouTube on April 30th, 2020, and by late May Facebook users across Indonesia were deploying the clip as a bait-and-switch punchline that cut from unrelated footage straight into Mas Agus's grinning face.

indonesian memes bait and switch memes advertising memes mashup video memes dance memes

Overview

In the 30-second clip, Mas Agus and Mas Pras appear on-screen alongside their own inserted photos and a phone number, pitching two IndiHome packages while throwing shocker and shaka hand gestures in time with a DJ remix of "Goyang Ubur Ubur"1. The joke hinges on the fact that "Paket Phoenix" does not actually exist in the IndiHome catalog, the real plan names were Phonix and Streamisxs, which adds a layer of amateur-ad charm to the whole thing1.

Indonesian editors turned the clip into a bait-and-switch template, splicing Mas Agus's face into unrelated videos so viewers get yanked out of whatever they were watching and dropped into the dancing-salesmen pitch2. A typical edit opens with normal footage, gaming clips, movie scenes, song intros, and jump-cuts to Mas Agus mid-grin as the "Goyang Ubur Ubur" bassline kicks in. The underlying products were real IndiHome internet plans that the provider announced on its official social channels back in December 20193.

Origin & Background

Platform
YouTube (origin) / Facebook (viral spread)
Date
2020

On April 30th, 2020, an unidentified netizen from Surabaya uploaded the edited commercial to YouTube, overlaying personal contact details and the "Goyang Ubur Ubur" DJ remix onto footage of IndiHome field workers Mas Agus and Mas Pras1. The source song by Hendro Engkeng had already circulated among Indonesian TikTok users during late 20194, giving the edit a soundtrack viewers already associated with viral dance clips.

The original upload was later taken down, though reuploads of the 30-second ad have stayed accessible on YouTube5. IndiHome itself did not create the parody, the company only launched the underlying Phonix and Streamisxs plans in December 2019 as regular service packages3.

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How It Spread

The edit sat relatively unnoticed for about a month after its April upload. Facebook user Tezi posted what counts as the earliest viral meme using the clip on May 27th, 2020, a Want to Be Dominated / Will Dominate You format that pulled in roughly 960 views and 1,900 shares within four months2. Days later on May 30th, Mr.Yapss uploaded a version that collected over 1,400 reactions, and on May 31st the group ShitpostGamers.BETA Test posted an edit that reached more than 2,700 reactions2.

Momentum carried into June 2020 across Facebook and Instagram, with Indonesian creators using the mock commercial as the payoff in bait-and-switch cuts. YouTuber Rhinoo Yofran uploaded a compilation of IndiHome meme edits on June 3rd, 2020, which collected over 1.3 million views in four months6. On June 14th, 2020, YouTuber Kucing Menangis posted a 21st Century Humor-style edit that reached over 451,800 views in the same window7.

By October 2020, the clip was circulating outside Indonesia on Instagram and Twitter, giving non-Indonesian audiences their first exposure to Mas Agus and Mas Pras2. In late June 2020, YouTube channel KK TV also tracked down the two men and posted clarification videos and interviews with them, turning the anonymous ad subjects into recognizable figures2.

Timeline

2019-12

IndiHome announces its real Phonix and Streamisxs internet packages on official social media.

2020-04-30

An unknown Surabaya netizen uploads the parody commercial featuring Mas Agus and Mas Pras to YouTube.

2020-05-27

Facebook user Tezi posts the earliest viral bait-and-switch meme using the clip.

2020-05-31

ShitpostGamers.BETA Test uploads an edit that reaches over 2,700 Facebook reactions.

2020-06-03

YouTuber Rhinoo Yofran posts a compilation that collects over 1.3 million views.

2020-06-14

Kucing Menangis uploads a 21st Century Humor edit that reaches over 451,800 views.

2020-06

KK TV posts clarification videos and interviews with Mas Agus and Mas Pras.

2020-10

The clip reaches audiences outside Indonesia via Instagram and Twitter posts.

How to Use This Meme

To make a version, editors typically take any ordinary video, a music video, gameplay, a vlog intro, and cut abruptly to the Mas Agus and Mas Pras clip once the beat drops, letting the audio hijack the viewer's expectations. Common convention is to leave the inserted photos and phone number on-screen intact for the full punchline effect, since those homemade overlays are part of what makes the ad look so chaotic2.

Frequently Asked Questions