Its My Ip To Sit On And Do Nothing With

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"It's My IP To Sit On and Do Nothing With" is a catchphrase pulled from Smiling Friends season two, spoken by a game studio CEO refusing to revive a dormant franchise. After the April 1st, 2024 episode aired, fans repurposed the quote as an exploitable image mocking publishers like Nintendo, Sony, and Disney for hoarding unused IPs.

Overview

"It's My IP To Sit On and Do Nothing With" is a quote lifted from Smiling Friends season two, episode one, shouted by the CEO of the fictional Insane Groundbreaking Games. The line comes from a scene where Pim tries to convince the CEO to greenlight a new game starring washed-up mascot Gwimbly, and after Pim suggests fans could crowdfund it themselves, the CEO snaps back that the property is his to keep untouched1. Since airing, the quote spread online as a catchphrase and image exploitable aimed at real studios that fans feel are sitting on dormant franchises3.

The format typically pairs a screenshot of the CEO with a company logo edited onto his face, sometimes covering his eyes or placed in his hand, with a caption naming the specific IP fans wish the company would revive2. Nintendo, Sony, Disney, Microsoft, and Activision each got the treatment within days of the episode dropping.

How It Spread

The clip started circulating the same day the episode dropped. Reddit user u/Mental_Speaker340 posted a screenshot of the scene to r/bloodborne2 on April 1st with a caption framing it as Sony reacting to fans asking for a PS5 and PC port, pulling in over 120 upvotes within a week. That same day, X user @Protodude1 shared the raw clip and passed 18,000 likes inside a week, giving the scene its main viral push off Adult Swim's platform.

On April 2nd, X user @RiseFallNickBck4 quote-reposted the clip with the Microsoft logo pasted over the CEO's eyes, hitting roughly 19,000 likes in six days. X user @BitzyMouse5 followed the same template with a Disney logo covering the eyes and a Club Penguin logo placed in his hand, aimed at Disney's decision to shut down the game. By April 4th, YouTuber Splashy the III6 uploaded a longer edit stuffed with abandoned Activision properties that pulled over 200,000 views in four days.

The catchphrase kept moving to Facebook next. On April 5th, user The Baird's Roar7 reposted a version originally made by Megas XLR two days earlier, this one aimed at Nintendo's habit of issuing legal threats against fan-made games and quoting the CEO's full line.

How to Use This Meme

People typically make this meme by grabbing the screenshot of the Insane Groundbreaking Games CEO mid-shout and pasting a real company's logo onto his face, usually over the eyes, or placing a franchise logo in his open hand. The caption often calls out the specific dormant IP the maker wants revived, from Silent Hill to Club Penguin to old Activision properties. A common convention is to use either the trimmed "It's my IP to sit on and do nothing with" or the fuller "I can't let them make an independent game!" version when the target is a studio known for takedowns against fan projects7.

Frequently Asked Questions