Its My Ip To Sit On And Do Nothing With
"It's My IP To Sit On and Do Nothing With" is a catchphrase pulled from Smiling Friends season two, spoken by a game studio CEO refusing to revive a dormant franchise. After the April 1st, 2024 episode aired, fans repurposed the quote as an exploitable image mocking publishers like Nintendo, Sony, and Disney for hoarding unused IPs.
Overview
"It's My IP To Sit On and Do Nothing With" is a quote lifted from Smiling Friends season two, episode one, shouted by the CEO of the fictional Insane Groundbreaking Games. The line comes from a scene where Pim tries to convince the CEO to greenlight a new game starring washed-up mascot Gwimbly, and after Pim suggests fans could crowdfund it themselves, the CEO snaps back that the property is his to keep untouched1. Since airing, the quote spread online as a catchphrase and image exploitable aimed at real studios that fans feel are sitting on dormant franchises3.
The format typically pairs a screenshot of the CEO with a company logo edited onto his face, sometimes covering his eyes or placed in his hand, with a caption naming the specific IP fans wish the company would revive2. Nintendo, Sony, Disney, Microsoft, and Activision each got the treatment within days of the episode dropping.
How It Spread
How to Use This Meme
People typically make this meme by grabbing the screenshot of the Insane Groundbreaking Games CEO mid-shout and pasting a real company's logo onto his face, usually over the eyes, or placing a franchise logo in his open hand. The caption often calls out the specific dormant IP the maker wants revived, from Silent Hill to Club Penguin to old Activision properties. A common convention is to use either the trimmed "It's my IP to sit on and do nothing with" or the fuller "I can't let them make an independent game!" version when the target is a studio known for takedowns against fan projects7.