Lamar Roasts Franklin Yee Yee Ass Haircut — Lamar Davis from GTA V with a shocked expression outdoors

Lamar Roasts Franklin Yee Yee Ass Haircut

2013catchphraseclassic

Published August 6, 2026

Lamar Roasts Franklin Yee Yee Ass Haircut is a scene from Grand Theft Auto V in which the character Lamar Davis mocks Franklin Clinton's braided hairstyle, calling it a 'yee yee ass haircut.' The line became a copypasta and slang expression in 2013, then exploded again in 2020 as a YouTube video template where Lamar's model or voice is swapped for other characters roasting Franklin.

gaming catchphrase memes mashup video memes slang memes delayed virality memes

Overview

Lamar Roasts Franklin Yee Yee Ass Haircut refers to a short scene from Rockstar Games' Grand Theft Auto V in which Lamar Davis needles his friend Franklin Clinton over his braided hairstyle, sarcastically telling him to take his 'yee yee ass haircut' back to the barber1. The line, delivered by voice actor Slink Johnson, closes out the story mission 'Franklin and Lamar' and quickly turned into a fan-favorite quote among GTA V players2.

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The phrase 'yee yee ass' was adopted as slang for something that looks tacky or ugly, with an Urban Dictionary entry logged only a week after the game's release3. From 2020 onward, the scene took on a second life as a video remix template known as 'X Roasts Franklin,' where Lamar's character model or dialogue is swapped for other fictional and real figures such as SpongeBob, Harry Potter, Kermit the Frog and Darth Vader4.

Origin & Background

Platform
Grand Theft Auto V (source) / YouTube (viral spread)
Creator
Rockstar Games; Slink Johnson
Date
2013

Grand Theft Auto V shipped on September 17th, 2013, and the roast scene plays after the early story mission 'Franklin and Lamar,' with Slink Johnson voicing Lamar1. An early clip of the exchange was uploaded to YouTube by user ahmehade on November 18th, 2014, and pulled in close to 3 million views over the following six years5.

Just days after the game launched, Urban Dictionary user PandaBoo411 defined 'yee yee ass' as 'something that looks extremely horrible,' pinning the phrase to the scene and helping it stick as slang beyond the game itself3.

How It Spread

Fan output picked up almost immediately. In November 2013 a Redditor posted a cross stitch of Lamar with the quote, and the image was later reposted to r/gaming in May 2018 where it cleared 27,000 upvotes4. A May 2019 clip of Japanese VTuber Sakura Miko unwittingly repeating a slur along with Lamar's line during a stream also went viral on YouTube4.

The modern remix wave started on May 13th, 2020, when Twitter user @leosleepy posted a version of the cutscene with Lamar's voice replaced by a SpongeBob text-to-speech generated with 15.ai, racking up more than 448,000 views6. A month later, YouTube channel Hit Content Productions took @leosleepy's audio and paired it with a modded cutscene that swapped Lamar's character model for SpongeBob, which went on to pass 2 million views7. From there the format snowballed with 'British Lamar' by Tyler NY, a Harry Potter version, a Kermit the Frog version and 'Darth Vader Roasts Franklin' by WackyW3irdo, which hit over 600,000 views in two days in late December 20208.

GTA content creator Merfish leaned further into the joke with surrealist entries such as 'Yee-Yee-Ass (An Existential Roasting)' in July 2020 and crossover pieces like 'Everybody Roasts Franklin'4. Rockstar itself acknowledged the meme in a December 2021 Grand Theft Auto V update that added the co-op Short Trip mission 'Fire It Up,' whose ending stages a near-identical Lamar and Franklin exchange as a direct callback1.

How to Use This Meme

The catchphrase 'yee yee ass' is typically used as an insulting adjective aimed at anything that looks bad, cheap or ridiculous, following Lamar's original delivery. For the video format, creators commonly take the modded cutscene as a base and either dub Lamar's lines in a new voice or swap his character model for another figure, often keeping Franklin's confused reactions untouched so the joke lands on the identity of the roaster.

Frequently Asked Questions