What is McKayla Maroney is Not Impressed?

It's a Photoshop meme built on a Reuters podium photo of U.S. gymnast McKayla Maroney scowling after taking silver at the 2012 Olympic vault final, with her cut-out dropped into unrelated scenes.

Where did McKayla Maroney is Not Impressed come from?

The source photo was taken by Reuters photographer Bryan Snyder on August 5th, 2012, and the meme format launched two days later on the Tumblr blog McKayla is Not Impressed.

What does McKayla Maroney is Not Impressed mean?

The joke is that no achievement or spectacle, from Usain Bolt's world record to the Mars Curiosity landing, is impressive enough to change her expression.

How do you use McKayla Maroney is Not Impressed?

Editors typically place the cut-out of her crossed-arm podium pose into a photo of an impressive moment or scene, letting the mismatch carry the punchline.

Is McKayla Maroney is Not Impressed still popular?

It's treated as a classic 2012 Olympics meme; The Wall Street Journal called it 'the Olympics' first breakout meme' at the time, and it's still cited as an early single-topic Tumblr success.

McKayla Maroney is Not Impressed

2012photoshop memeclassic

Published September 6, 2026

After U.S. gymnast McKayla Maroney fell during her second vault at the 2012 London Olympics and settled for silver, a Reuters photo caught her scowling on the medal podium1. Within 48 hours, that face became one of the first breakout memes of the London Games, spawning a Photoshop wave that dropped her glare into historical scenes, video games, and world events3.

photoshop memes facial expression memes exploitable templates olympics memes reaction memes

Overview

McKayla Maroney is Not Impressed is a Photoshop template built around a single Reuters wire photo of the 16-year-old American gymnast pursing her lips and side-eyeing the crowd during the Olympic medal ceremony1. Editors cut her out of the podium shot and paste her into unrelated triumphs and disasters, from the Mars Curiosity landing to a screening of Magic Mike, keeping the joke that nothing on Earth is good enough for her1.

The format works because Maroney's expression reads as a universal 'meh' regardless of what surrounds her. Blogs and news write-ups noted the same running gag: whether the backdrop is Usain Bolt breaking a world record or an adorable Pomeranian, the caption lands on 'McKayla is not impressed'3. Coverage during the Games cast her as a stereotypical mean girl based on the face alone, even though her actual Twitter posts brushed off the loss1.

Gallery

Origin & Background

Platform

Reuters photo (source) / Tumblr (viral spread)

Date

2012

On August 5th, 2012, Maroney was the heavy favorite in the women's vault final at the London Olympics and looked untouchable after a strong first attempt3. She was attempting the Amanar, a roundoff onto the board, back handspring onto the vault, and 2.5 twists in the air, but on her second run she landed on her heels and skidded onto her backside2. She took silver with a 15.083 total, and Reuters photographer Bryan Snyder caught her scowling on the podium during the ceremony.

The meme format itself surfaced on August 7th, 2012, when the single-topic Tumblr blog McKayla is Not Impressed launched to collect Photoshop edits of that podium glare pasted onto historical and spectacular scenes4.

How It Spread

The wire photos moved first. On August 6th, BuzzFeed published a photo set titled 'McKayla Maroney Falls, Lets Out Her Inner Mean Girl' using AP and Reuters shots from the vault final, which pulled in more than 170,000 views inside 48 hours5. The next day, Mashable pointed readers toward the freshly launched Tumblr and highlighted edits that dropped her into the Mars Curiosity landing and a Magic Mike screening1.

The format jumped platforms the same week. A Quickmeme page called 'McKayla Not Impressed' went up on August 7th, and Redditor prbentz reposted an image macro captioned 'Hydrox cookies? / I thought you said Oreos' to r/AdviceAnimals4. SB Nation ran its own gallery on August 8th, rattling off examples where Usain Bolt, the U.S. women's soccer team, and even a 16-bit Mortal Kombat 'Flawless Victory' screen failed to move her3. Also on August 8th, The Wall Street Journal weighed in with a piece calling it 'the Olympics' first breakout meme'6.

The Daily Mail covered the Photoshop wave the same week, running side-by-side shots of Maroney's flawless first vault, the fall, and the podium scowl to explain why the face had gone viral so fast2.

How to Use This Meme

The template typically takes the cut-out of Maroney from the podium, arms crossed and lips pressed, and drops her into the foreground of an unrelated 'impressive' moment. Common convention pairs her with something objectively remarkable, a world record, a space landing, a fireworks finale, so the joke lands through the mismatch between the scene's grandeur and her flat scowl3.