Nintendo's "Bigger Badder Bowser" Trailer — Tweet by @YaBoiVy showing dark fan art of a giant Bowser-like monster with Mario, captioned 'Bowser's Fury is this

Nintendo's "Bigger Badder Bowser" Trailer

2021viral videodeclining

Published November 15, 2026

Nintendo's "Bigger Badder Bowser" Trailer refers to the January 12, 2021 YouTube commercial for the Bowser's Fury expansion to Super Mario 3D World, in which a hulking, red-eyed Bowser emerges and Mario grows to colossal size in response1. Within hours, Twitter users compared the clip's growth animation to the Dynamax mechanic in Pokémon Sword and Shield, with @Shybaka289 writing that 'Bowser has a legit Pokemon evolution'4.

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Overview

Jokes split into two main patterns after the clip went up. Object labeling edits used the giant Bowser still as a template, like @luulubuu's Shredded Cheese from the Bag entry that gathered around 80 retweets and 470 likes in its first two hours2. Separate posts matched Mario's enlargement with Pokémon Sword and Shield screenshots, staging the showdown as a Dynamax raid between two Nintendo mascots5.

A related reply chain surfaced older fan art that already looked like the new Bowser design. @YaBoiVy flagged one such piece with the caption 'Bowser's Fury is this, but a game'3. The tone across Bigger Badder Bowser edits was more surprised than critical, since the darker, red-eyed Bowser design was unusual territory for a mainline Super Mario release5.

Origin & Background

Platform
YouTube (trailer) / Twitter (reaction edits)
Date
2021

Nintendo uploaded the trailer to YouTube on January 12, 2021, as advertising for the Super Mario 3D World plus Bowser's Fury Switch re-release1. The video shows Mario and Bowser Jr. working through puzzles until a black, red-eyed Bowser bursts out of the water, prompting Mario to don his catsuit power-up and grow to skyscraper size for the fight1.

Nintendo developed the trailer itself; the earliest meme edits came from Twitter accounts like @luulubuu, who screenshotted stills and remixed them the same day2.

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How It Spread

Twitter reaction edits to the Bigger Badder Bowser trailer appeared within hours of the clip going live. @luulubuu posted an object labeling edit that borrowed captions from the Shredded Cheese from the Bag format, and the tweet gathered around 80 retweets and 470 likes in the first two hours2. @YaBoiVy added an older fan art piece of Bowser and Mario that mirrored the trailer composition, writing 'Bowser's Fury is this, but a game'3.

The Pokémon angle drove the biggest numbers. User @gonzarzez1938 drew around 3,800 retweets and 18,000 likes with an image placing Bowser and Mario inside a Pokémon Sword and Shield Dynamax battle UI5. @Shybaka289 summed up the pattern by writing 'After seeing the Bowser's Fury trailer I realize Bowser has a legit Pokemon evolution'4. Additional Twitter edits riffed on the same dynamax joke across the rest of the day6, with more side-by-side comparisons appearing in replies7.

Timeline

2021-01-12

Nintendo uploads the Bowser's Fury trailer to YouTube, debuting the darker Bowser design and the giant catsuit Mario sequence.

2021-01-12

@luulubuu posts an object labeling edit using Shredded Cheese from the Bag captions, gathering around 80 retweets and 470 likes in two hours.

2021-01-12

@YaBoiVy highlights older fan art matching the trailer scene with the caption 'Bowser's Fury is this, but a game.'

2021-01-12

@Shybaka289 tweets that Bowser 'has a legit Pokemon evolution,' crystallizing the Dynamax joke that drove the biggest reaction numbers.

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