Oomf
Published September 20, 2026
Oomf, also known as Oomfie, is a Twitter acronym for 'one of my followers' or 'one of my friends,' first tweeted in January 2011 and quickly adopted as a hashtag for subtweets. Users tag posts with #oomf to comment on a specific person without naming them, and by July 2013 the tag had racked up more than 25 million uses on Twitter.
Overview
Oomf usually sits at the front of a tweet or fills in where a real handle would go, letting the poster address someone their followers cannot identify3. The tone flips between affectionate ('oomf sent me a birthday card') and pointed complaints, while the Oomfie variant is used admiringly or sometimes ironically to degrade3.
The hashtag form powers the classic Twitter subtweet: instead of naming the person the poster is annoyed with or attracted to, they tag the tweet #oomf so nobody reading it figures out who is being talked about4. That built-in anonymity fed two dominant use cases, covert crush confessions and public grievances, and both piled up on the platform through the mid-2010s2.
Origin & Background
The earliest recorded use of the acronym came from Twitter user @Meme_Hayess on January 27, 20111. The hashtag form #oomf spread a few weeks later, with a February 21, 2011 tweet by @MissShantae_ venting about a follower who did not text her back being one of the first documented instances of the tag itself5.
How It Spread
How to Use This Meme
Post a tweet about a specific person without naming them, then tag it #oomf so their identity stays hidden. Common conventions include anonymous crush confessions ('oomf is so cute'), passive-aggressive callouts ('oomf really needs to text me back'), and admiring shout-outs to a favorite follower using the Oomfie form as a noun.