Quality
Also known as: QUALITY animation · off-model
QUALITY is an anime fan catchphrase used sarcastically to mock poorly drawn or off-model animation frames. Born on 4chan's /a/ (anime) board in the mid-2000s, it became the go-to way to call out budget shortcuts, wonky character designs, and hilariously broken in-between frames in anime. The term spawned several iconic sub-memes, including QUALITY Cabbage and the QUALITY Van, and is still widely recognized in anime communities.
Overview
QUALITY is always written in all-caps, used as a sarcastic stamp of disapproval when anime frames go visibly wrong5. The word itself is pure irony: calling something "QUALITY" when it's anything but. The meme typically surfaces as a screenshot from an anime episode where characters look distorted, disproportionate, or just plain broken, captioned with the word QUALITY.
The screenshots that get tagged almost always come from in-between animation frames, the transitional drawings that connect key frames in a sequence5. These frames are often rushed or outsourced to cheaper studios, and when you pause at just the right moment, characters can look like melted wax figures. The secondary source is studios "farming out" animation work to less experienced or budget-constrained teams5.
Off-model is the actual industry term for this kind of thing. It describes art that doesn't match the style, design, or proportions established for a project1. While off-model animation can be intentional (Ren & Stimpy creator John Kricfalusi argued it adds life to a scene1), QUALITY memes focus specifically on the unintentional, budget-driven kind that makes anime fans wince.
The QUALITY meme came out of 4chan's /a/ (anime and manga) board, where users started attaching QUALITY captions to screenshots of anime that looked particularly rough5. The exact first post is lost to 4chan's ephemeral thread structure, but the meme gained traction during the mid-2000s anime boom when seasonal shows were being produced at breakneck speed, often with tight budgets.
Two specific anime from 2006-2007 gave the meme its most famous examples and pushed it into wider anime fandom. The sheer volume of seasonal anime airing during this period meant that QUALITY moments were easy to find, and /a/ users turned spotting them into a competitive sport.
Origin & Background
How It Spread
How to Use This Meme
The classic QUALITY meme is simple:
Watch an anime episode. Pause during fast-motion scenes, crowd shots, or any moment where characters are in the background.
If something looks wrong (distorted faces, misplaced eyes, melted proportions, impossibly drawn objects), screenshot it.
Post the screenshot with "QUALITY" as the caption. Some people overlay the text directly on the image in impact font. Others just use it as a thread title or comment.
Cultural Impact
Fun Facts
The perfectly round cabbage from *Yoake Mae Yori Ruriiro Na* was supposedly redrawn for the home video release, making it one of the earliest cases of "meme-driven animation corrections".
*Code Geass* gets the "Noodle People" label twice over: CLAMP designed the characters with their signature elongated proportions, and Sunrise animator Takahiro Kimura, who also favors thin character designs, did the final character animation.
Key's *Air* visual novel was released in 2000, but the AIIIIR QUALITY sub-meme specifically mocks the studio's tendency to draw character eyes far apart, which became more noticeable in later Key adaptations.
Macrochan.org, an early meme image archive, had 56 tagged images just for QUALITY Cabbage alone.
The word "QUALITY" functions differently from most meme catchphrases because it's a single real English word repurposed through pure sarcasm, with no modification or misspelling needed.
Derivatives & Variations
QUALITY Cabbage
The perfectly spherical cabbage from *Yoake Mae Yori Ruriiro Na* episode 3, one of the most iconic single QUALITY frames ever captured[5].
QUALITY Van
The physically impossible car chase from *Shinkyoku Sōkai Polyphonica* (2007), the gold standard for broken action animation[5].
Fish-eyeing
A sub-category where characters' eyes are drawn too far apart, resembling a fish[5].
AIIIIR QUALITY
Photoshop edits making characters' eyes face opposite directions, named after Key's *Air* visual novel/anime for its wide-eyed character designs[5].
Noodle People
Mockery of CLAMP's elongated character designs, especially in *xxxHolic* and *Code Geass*[4].
Smear Animation screenshots
Freeze-frame captures of motion blur artifacts, documented extensively on dedicated Tumblr blogs[10].
QUALITY edits
Fan-made intentionally terrible redraws of popular anime characters, posted as parody[5].
Frequently Asked Questions
References (15)
- 1Macrochan.orgarticle
- 2Noodle People - TV Tropesarticle
- 3
- 4QUALITY - Know Your Memeencyclopedia
- 5Internet memeencyclopedia
- 6QUALITY - Urban Dictionarydictionary
- 7Off-modelencyclopedia
- 8Yoake Mae yori Ruriiro naencyclopedia
- 9Cardcaptor Sakuraencyclopedia
- 10Key (company) - Wikipediaencyclopedia
- 11Shinkyoku Sōkai Polyphonica - Wikipediaencyclopedia
- 12Clamp (manga artists) - Wikipediaencyclopedia
- 13Code Geass - Wikipediaencyclopedia
- 14Air (video game) - Wikipediaencyclopedia
- 15xxxHolic - Wikipediaencyclopedia