Skamtebord is an image macro style where someone texts a celebrity or brand and the other party answers with a single misspelled word related to their job.

Where did Skamtebord come from?

Redditor greatdong posted the original Tony Hawk text exchange to /r/comedyheaven on October 19, 2019, where Hawk's reply 'skamtebord' passed 88,000 points.

What does Skamtebord mean?

'Skamtebord' is a deliberate misspelling of 'skateboard' used as Tony Hawk's humorous out-of-context answer in the original post.

How do you use Skamtebord?

A typical post is a screenshot of a text or DM where one side greets a public figure or brand, and the other replies with one misspelled word tied to their occupation, like 'Bnuuy' from PetSmart.

Is Skamtebord still popular?

The /r/skamtebord subreddit stayed active through 2021 with hits like the 'Belgium' useless-geography-fact post that passed 11,000 points, and the format is still recognized as a staple Reddit humor style.

Skamtebord

2019image macroclassic

Published November 3, 2026

Skamtebord names the image macro style where someone texts a celebrity or brand and gets back a misspelled word tied to their job. It sprang from an October 2019 Reddit post showing a fake exchange with Tony Hawk, who replied 'skamtebord' to a casual greeting. By February 2020 a dedicated subreddit was collecting parodies, spawning offshoots like the Bnuuy meme.

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Overview

Posts in the Skamtebord style share a visual template: a screenshot of a text conversation where someone greets or asks a question of a famous person or company, and the other side answers with a single misspelled word tied to their occupation1. Humor comes from the mismatch between the polite opener and the goofy, out-of-context reply.

Many posts are direct parodies of the Tony Hawk original. Variations swap the skater for a fictional character, a band, or a corporate account like PetSmart2. Some screenshots are plainly doctored, while others collect genuine typos found on Reddit itself3.

Gallery

Origin & Background

Platform

Reddit (/r/comedyheaven, viral spread on /r/skamtebord)

Creator

greatdong

Date

2019

On October 19, 2019, Redditor greatdong submitted an image macro to /r/comedyheaven combining a Tony Hawk tweet, in which the skater shared his phone number, with a text exchange where a fan asks 'how's it going?' and Hawk answers 'skamtebord'1. The misspelled word, meant to sound like 'skateboard', gave the format its name.

The /r/comedyheaven post climbed past 88,000 points, which carried the misspelling into wider Reddit circulation3.

How It Spread

A dedicated subreddit, /r/skamtebord, launched on February 23, 2020 with the self-description 'Humor derived from an unprompted word or phrase'3. Within months it filled with riffs on the Tony Hawk exchange.

On May 29, 2020, a Redditor shared a doctored conversation with PetSmart where the chain answered 'Bnuuy' to a picture of a wild rabbit; the post reached over 3,200 points and launched the separate Bnuuy meme4. A September 9, 2020 parody by sweatychickennugget featured Sayori from Doki Doki Literature Club and gained over 9,800 points2.

In 2021 the subreddit produced more hits. A March 23 screenshot by rzx0, taken from an /r/AskReddit thread where someone answered 'What's a useless geography fact?' with 'Belgium', gathered more than 11,000 points5. On April 16, Redditor Girto_ shared a Radiohead-themed parody that gained around 1,200 points6.

Timeline

2019-10-19

Redditor greatdong submits the original Tony Hawk 'skamtebord' image macro to /r/comedyheaven, where it passes 88,000 points.

2020-02-23

/r/skamtebord launches as a subreddit for 'humor derived from an unprompted word or phrase.'

2020-05-29

A doctored PetSmart text saying 'Bnuuy' passes 3,200 points on /r/skamtebord and spawns the Bnuuy meme.

2020-09-09

User sweatychickennugget posts a Sayori (Doki Doki Literature Club) parody that passes 9,800 points.

2021-03-23

Redditor rzx0 posts the 'Belgium' useless-geography-fact screenshot, which passes 11,000 points.

2021-04-16