Steal Her Look — Steal His Look meme with Robbie Rotten from LazyTown pointing while surrounded by designer clothing item labels and prices.

Steal Her Look

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Published November 14, 2026

Steal Her Look, also written as Steal His Look, is a Tumblr format that pairs an unlikely subject like a pumpkin dancer or a talking clock with a list of absurdly priced designer clothes needed to recreate the outfit. This parody of magazine fashion spreads exploded in September 2014 and roared back in July 2021 with a Ghostface edition that collected over 21,900 Tumblr notes.

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Overview

Each post mimics a real fashion editorial. A screengrab of the subject, usually a fictional character, viral celebrity or inanimate object, sits beside cropped product photos from Gucci or Maison Margiela with their listed prices1. Comedy comes from the straight-faced styling advice, which walks readers through how to dress like a jack-o'-lantern or a yellow talking clock, as if a shopper could actually assemble the outfit at Barneys.

Variants carry titles like Steal His Look or Get Her Look, with captions aping the clipped voice of Vogue writeups. Later versions lean harder into the bit by adding wildly out-of-place pieces, like designer lingerie styled underneath a killer's cloak in the 2021 Ghostface revival6.

Origin & Background

Platform
Tumblr
Date
2014

Fashion magazines had run 'steal her style' captions for decades, but the meme version arrived on Tumblr in September 2014. User lucillesballs posted 'steal her look: anime girl club' on September 25, 2014, a layout that would eventually collect over 100,000 notes3. Two days later, Tumblr user vaginawoolf paired a GIF of The Pumpkin Dance with a black turtleneck, black leggings and a plastic pumpkin, labeling it 'get her look.' Within 48 hours the post picked up more than 40,000 notes2.

Know Your Meme traces the earliest use of the exact phrase to a Facebook page called 'Steal Her Look,' started on September 9, 2010, which only grew to roughly 2,000 likes over four years3.

How It Spread

Imitators appeared within days. Pastel-chaos published a Steal His Style post featuring Tony the Talking Clock from Don't Hug Me I'm Scared on September 29, 2014, gaining over 1,000 notes in 24 hours4. That same day, theofmoviestills ran a Tommy Wiseau edition styled around Maison Martin Margiela pieces5. Buzzfeed rounded up favorites under the headline 'Tumblr's Steal Her Look Meme Is All The Halloween Inspiration You Need3,' and MTV News covered the format around the same time1.

Years passed before the next viral run. On July 16, 2021, Tumblr user anarchofaggot posted a Steal His Look for Ghostface from the Scream franchise, matching the killer's cloak with an expensive lingerie set. The post gained over 21,900 reblogs and likes within three weeks6. Twitter user @parkored reposted the image on July 21, 2021, where it collected more than 12,800 retweets and 79,200 likes7.

Fandom spinoffs arrived almost immediately. @pakuztrap posted a Mob Psycho 100 version on July 22, 2021, hitting over 4,900 retweets and 32,200 likes in two weeks8. The following day, Leonardo G. Baia shared a Death Note version on Facebook that reached over 1,400 reactions and 6,900 shares9.

Timeline

2010-09-09

A Facebook page titled 'Steal Her Look' is created, the earliest known use of the phrase in this context according to Know Your Meme.

2014-09-25

Tumblr user lucillesballs posts 'steal her look: anime girl club,' an early viral meme application of the format.

2014-09-27

Tumblr user vaginawoolf matches The Pumpkin Dance with a black turtleneck and a pumpkin; the post gains over 40,000 notes in 48 hours.

2014-09-29

Pastel-chaos posts a Tony the Talking Clock version; theofmoviestills posts a Tommy Wiseau edition; Buzzfeed rounds up examples as Halloween costume inspiration.

2021-07-16

Tumblr user anarchofaggot posts a Steal His Look for Ghostface with designer lingerie, which gains over 21,900 reblogs and likes.

2021-07-21

Twitter user @parkored reposts the Ghostface version, collecting over 12,800 retweets and 79,200 likes.

2021-07-22

@pakuztrap posts a Mob Psycho 100 variant that gains over 4,900 retweets and 32,200 likes.

2021-07-23

Facebook user Leonardo G. Baia posts a Death Note version with over 1,400 reactions and 6,900 shares.

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How to Use This Meme

Posters typically pick a subject that could never actually be dressed, such as a cartoon character, inanimate object or costumed villain, then grab cropped product photos from Gucci, Prada or other luxury retailers and arrange them around the subject with the designer prices visible. The common convention is to keep the styling voice completely serious, as if advising a reader on a real seasonal lookbook.

Frequently Asked Questions